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By: Adobe     Published Date: Jun 26, 2019
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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     Adobe
By: Oracle Hospitality - S&E     Published Date: May 09, 2017
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
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     Oracle Hospitality - S&E
By: Anaplan     Published Date: Mar 12, 2019
Putting inventory in the right place at the right time No company wants to be known as the “company that never delivers.” That’s what poor inventory optimization leads to, as customers wait for that guaranteed two-day shipping that turns into three, four, five days, and beyond. To stay competitive and keep customers loyal, you need to know where to store inventory and for how long. Optimizer for Anaplan makes inventory optimization fast and easy. Inside this paper, you’ll find: • Why optimization is key to supply chain success • How inventory optimization works with Optimizer in Anaplan
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     Anaplan
By: Infosys     Published Date: May 21, 2018
Our client is a Finnish consulting and engineering company that deals with some of the world's toughest industries. Since 1958, the company has handled the power transmission system for the Swedish National Grid, revamped Salzburg railway station, and has been involved in 90 percent of the world's largest pulp mill designs. The nature of our client's work places unique demands on their IT infrastructure. Many of their projects require them to set up temporary offices in remote locations to deliver their engineering expertise, making seamless connectivity a critical business requirement. Large files, such as complex pipeline drawings, are passed between team members in different locations. Any outage that causes a delay in projects leads to potential financial penalties and damage to reputation.
Tags : landscape, company, industry
     Infosys
By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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     EverString
By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s robust translation management system and turnkey Global Delivery Network, NiceLabel, a leading developer of barcode and RFID labeling software, has seen a 45% increase in website leads and more than doubled its translation return on investment. In this case study, you’ll learn how NiceLabel used Smartling’s cloud-based solution to simplify, streamline, and accelerate all of its translation projects.
Tags : smartling, website translation, translate website, website internationalization, internationlize website, translate efficiently, efficient translation, global marketing
     Smartling
By: MuleSoft     Published Date: Jul 13, 2018
"Omnichannel is becoming more than connecting system A to system B - but rather preparing for the future as new channels continue to arrive. By leveraging an API-led approach, organizations can develop more meaningful (and valuable) relationships with their customer and improve customer engagement—moving beyond transactions through multi-channel engagement. This whitepaper outlines why and how to develop an omnichannel strategy. Accenture and MuleSoft are uniquely positioned to help companies realize the revenue potential and capture the operational synergies of an omnichannel strategy. Read this whitepaper to discover: -How API-led connectivity leads to developing an omnichannel strategy -Case studies of Accenture and MuleSoft customers who achieved strong business outcomes with omnichannel -How to accelerate the omnichannel journey with an application network"
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     MuleSoft
By: MuleSoft     Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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     MuleSoft
By: HP     Published Date: Aug 03, 2009
The usual cure for exploding file volumes is to add more general purpose file servers. That strategy eventually leads to server sprawl, which brings with it more management complexity, stranded disk capacity, wildly differing storage utilization rates and slower file access. Network-attached storage (NAS) appliances can add file serving capacity that's more easily managed, shareable, more scalable and more efficient than a sprawl of general purpose servers. Read this online article to learn about three basic considerations that can help simplify your NAS buying decision.
Tags : nas, network-attached storage, servers, storage
     HP
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
Tags : pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
     Hubspot
By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
Tags : marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy, email marketing, emerging marketing
     Marketo
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
     Marketo
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
Many firms—including those in the wholesale distribution sector—have achieved more efficient and business operations by using cloud-based ERP. Whatever the variations on the theme, wholesale distributors face challenges ranging from tight margins to supply chain and delivery-carrier dependencies. Succeeding in this demanding and fast-paced sector requires that companies operate with high efficiency and low error rates. Wholesale distributors that don’t closely track and optimize their core operations can put critical business relationships at risk, seriously undermining their profitability and growth potential.
Tags : cloud-based erp, erp, wholesale distribution, business operations
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
The cloud is gaining traction in the enterprise resource planning (ERP) market and most vendors now have a cloud offering. After examining small and medium companies that have implemented cloud ERP, Nucleus found customers were able to achieve substantial benefits, including reduced IT costs, increased employee productivity, and better inventory management. This report analyzes the benefits of cloud ERP and provides examples of how vendors helped their customers increase return on investment (ROI) and reduce total cost of ownership (TCO).
Tags : enterprise resource planning, cloud erp, reduced it costs, return on investment, total cost of ownership
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
"In this white paper, The 8 Ways Outdated ERP Damages Your Business, learn how old ERP hold back business and how the cloud can help. Find out why economic, market, and technology changes have made it necessary for modern business systems to adapt more quickly, how outdated systems drain your IT budget, what a modern business must do to ensure their ERP systems keep pace with the demands of a global mobile business, and the four reasons companies are turning to the cloud to keep up with their ever-changing organizations."
Tags : erp system, upgraded erp, business innovation, productivity
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
"Managing your company's financials is the backbone of your business and is vital to the long-term health and viability of your company. To continue applying the necessary financial rigor to support rapid growth, you need the right tools to most efficiently achieve this. Read this white paper to understand the 10 essentials of a complete financial management system and how the right solution can help you keep up with the rapidly changing business world.
Tags : financial management, ten essentials, business world
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
Download this white paper on how cloud ERP can help IT meet rapidly evolving business needs. As an IT leader, a lot is being asked of you: drive transformational change, get the most out of your current IT investments with even higher performance, and be the strategic advisor to your business partners. What if you could transform your company's future by increasing the flexibility and agility of your IT infrastructure to support the rapidly evolving needs of your business? Read this paper to discover how modern enterprises like Williams-Sonoma and Knowledge Universe have adopted new ERP strategies to support their growth. In this paper you will learn: The challenges facing IT and how to evolve your IT architecture to support the modern business. A new strategy for the enterprise involving ERP that increases the flexibility and agility required to add new business models, integrate acquisitions and support innovation. Answers to frequently asked questions when modernizing IT.
Tags : innovation through new products, information technology, customer-enabling, supply chain capabilities
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
Tags : integrated business systems, siloed applications, disparate software solutions, software platform, business processes
     Netsuite DWASF Leads Display Q1 2015
By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: Drift     Published Date: Aug 05, 2019
Modern Marketing Is About Being in the NOW Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.
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     Drift
By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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     Adobe
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