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By: Skillsoft     Published Date: Mar 03, 2015
This report delves into the ways top businesses use mobile devices in the learning space and how implementing mobile leads to higher revenue, increased productivity, and deeper bench strength.
Tags : mobile devices, employee performance, development programs, accessibility, talent development, public image, employee expectations
     Skillsoft
By: G/O Digital     Published Date: Nov 13, 2014
It doesn't matter the legal field you specialize in – personal injury, bankruptcy, real estate, family law – you probably don’t have the time to focus on clients, the daily operations of your practice, and grow your business at the same time. To maintain a local business, you continually need to search for new business leads while still providing the best service to your clients and still find some time to sleep at night. This guide is here to help you boost your online lead generation with simple-to-execute solutions and best practices. Download this guide to help boost your online lead generation with simple-to-execute solutions and best practices.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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     Jobvite
By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Investing in talent management software leads to bottom line results, but only if you’ve identified your company’s needs and goals, and know what questions to ask vendors. Instead of taking a “shop ‘till you drop” approach (where you risk looking forever, but end up with nothing except headaches and wasted resources), check out this how-to guide for successfully finding the right talent management tools to truly implement your company’s vision!
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     Cornerstone OnDemand
By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : eloqua, lead generation, marketing, social media, sales, emerging marketing, interactive marketing, web analytics
     Eloqua
By: AT&T     Published Date: Nov 07, 2011
The sheer complexity of today's security landscape has emerged as one of the biggest risks to corporate data.
Tags : network vulnerability, network complexity, how to reduce network risk, vulnerability assessment, att, at&t, at+t
     AT&T
By: Skillsoft     Published Date: Oct 13, 2011
Today's IT departments must be true business partners, actively engaged in serving internal and external customers, and aligned with company goals. IT leaders discuss how educating and training IT professionals for leadership leads to high-performance, business-savvy tech teams.
Tags : skillsoft, human resources, execblueprints, staff, experience, skill sets, it staff, technology
     Skillsoft
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
     Marketo, INC.
By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
Tags : marketing, sales, alignment, coordination, software, leads, sales leads, demand generation
     Marketo, INC.
By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Tags : quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
     Quantivo Corporation
By: Citrix Online     Published Date: Jun 23, 2009
This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.
Tags : quantum, webinar, citrix, sales leads, prospects, marketing budget, loyalty, sales generation
     Citrix Online
By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
Tags : best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales
     Citrix Online
By: Citrix Online     Published Date: Mar 25, 2009
Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles.
Tags : gotowebinar, gotomeeting, go to meeting, gtm, gtw, citrix, sales tools, marketing tools
     Citrix Online
By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
Tags : webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar
     Citrix Online
By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
Tags : webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix
     Citrix Online
By: Citrix Online     Published Date: Sep 03, 2009
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!
Tags : roi, retun on investment, webinar, lead gen, lead generation, marketing decisions, sales leads, budget
     Citrix Online
By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
Tags : white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
     White Horse
By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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     MoreVisibility
By: Arkadin     Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
Tags : webcast, web conferencing, webinar, web collaboration, webinars, web events, web collaboration, online meeting
     Arkadin
By: Silverpop     Published Date: Feb 04, 2013
A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.
Tags : data, scoring, leads, prospects, sales, customers, sales process, email marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it effectively, and driving revenue.
Tags : data, scoring, leads, prospects, sales, customers, sales process, email marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.
Tags : social media, interactive marketing, customer experience/engagement, business intelligence, reputation monitoring, market research, sales
     Silverpop
By: DocuSign     Published Date: May 29, 2014
Few business processes are as security sensitive as those involving electronic signatures. eSignature transactions routinely contain information that is critical to you, your business, and your customers. This information may include personally identifiable Information (PII), pricing details, proprietary business terms, intellectual property, and more. That is why DocuSign’s number one priority is customer security. DocuSign leads the industry in designing and delivering the most secure digital transaction solution available.
Tags : docusign, security, esignatures, personally identifiable information, pii, customer security, digital transactions
     DocuSign
By: Intralinks     Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it. Key topics include: The threat posed by Dropbox and other consumer-grade FSS providers The need for lifetime control of information and content The ability to perform audits, and locate files, anywhere, and who accessed them How next generation IRM technology is available to add a new layer of security to every file Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
Tags : rights management, security and regulatory, file sync and share, cloud services, irm technology, secure collaboration, security
     Intralinks
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