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By: Intercom     Published Date: Apr 05, 2018
The process of qualifying leads through live chat is a bit like dating or finding the right job.
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     Intercom
By: Intercom     Published Date: Apr 05, 2018
Until relatively recently, salespeople were not too enthusiastic about the idea of using live chat for sales. We saw it as taking away our power to prioritize our time for leads and instead gave that power to whoever happens to be online at that moment.
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     Intercom
By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
Tags : demand frontier, demand gen, marketing, digital strategy, digital, advantage, emerging marketing, internet marketing
     Demand Frontier
By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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     Mintigo
By: SAP     Published Date: Mar 28, 2011
A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP's mobile CRM tools help companies to increase sales significantly.
Tags : productivity solutions, mobile sales team, mobile crm, sap mobile crm tools
     SAP
By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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     Mintigo
By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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     Mintigo
By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
There are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. We’re here to debunk the most common webinar myths.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
Tags : spending, calculator, roi, webinar, suggestions, qualified, marketing, professionals
     ReadyTalk
By: ReadyTalk     Published Date: Sep 24, 2014
Learn how ReadyTalk Web Conferencing can make your next online meeting more enjoyable. From our amazing customer service to our simple interface, just wait until you see what your online meetings have been missing.
Tags : prospect, integrate, pipeline, faster, industry, eloqua, webinar, promote
     ReadyTalk
By: BlackBerry Cylance     Published Date: Jul 02, 2018
The 21st century marks the rise of artificial intelligence (AI) and machine learning capabilities for mass consumption. A staggering surge of machine learning has been applied for myriad of uses — from self-driving cars to curing cancer. AI and machine learning have only recently entered the world of cybersecurity, but it’s occurring just in time. According to Gartner Research, the total market for all security will surpass $100B in 2019. Companies are looking to spend on innovation to secure against cyberthreats. As a result, more tech startups today tout AI to secure funding; and more established vendors now claim to embed machine learning in their products. Yet, the hype around AI and machine learning — what they are and how they work — has created confusion in the marketplace. How do you make sense of the claims? Can you test for yourself to know the truth? Cylance leads the cybersecurity world of AI. The company spearheaded an innovation revolution by replacing legacy antivirus software with predictive, preventative solutions and services that protect the endpoint — and the organization. Cylance stops zero-day threats and the most sophisticated known and unknown attacks. Read more in this analytical white paper.
Tags : cylance, endpoint, protection, cyber, security
     BlackBerry Cylance
By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
Tags : sales leads, b2b sales, onesource, prospects, executive changes, sales triggers, lead generation & automation
     OneSource
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
     Sysomos
By: NewField IT     Published Date: Aug 19, 2008
For the human body to work at its full potential, it needs to be in good shape. Carrying excess fat, as we all know, leads to poor physical and mental performance, and the same could be said to be true of our workplaces. A healthy – and happy – office is one that is lean and fit, where the job in hand can be carried out with energy and efficiency, and where each part of the overall system functions effectively.
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     NewField IT
By: Genius Inc     Published Date: Mar 24, 2009
This must-read for B2B marketers will help you Improve Lead Generation and Clean Up Your Pipeline. Generate Better Leads For Better Sales Results.
Tags : genius, sales, b2b marketing, sales results, lead generation, pipeline, marketing software, lead generation & automation
     Genius Inc
By: Neolane, Inc.     Published Date: Oct 03, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
Tags : neolane, b2b, lead gen, lead generation, sales cycle, bant, cpl, cpm
     Neolane, Inc.
By: OneSource     Published Date: Jan 29, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
Tags : sales intelligence, crm, sfa, leads, pipeline, industry news, trigger events, segmentation
     OneSource
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
Tags : pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics
     Pardot LLC
By: Ifbyphone, Inc.     Published Date: Sep 24, 2013
Voice broadcasting is more than a simple recorded phone message; Download this white paper to learn how marketing and sales professionals are using intelligence voice broadcasting to cut costs, save time and generate leads and revenue.
Tags : intelligent voice broadcasting, voice broadcasting, voice-based marketing automation, crm & customer care, sales
     Ifbyphone, Inc.
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