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By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing
     Oracle
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
     Oracle
By: Cisco     Published Date: Sep 15, 2015
In collaborative spaces, people naturally share ideas, which leads to innovation and growth. But how do you design a workplace that provides a highly collaborative atmosphere and that incorporates what people want? According to the Cisco® 2014 Connected World Technology Report, the top five workplace trends are: • Flexibility and coworking • Space customization • Employee wellness • Sustainability • Bring-your-own-device (BYOD) programs
Tags : collaboration, workplace, innovation, byod
     Cisco
By: Cisco     Published Date: Oct 14, 2015
Malware knows no boundaries. Neither should your advanced malware protection solution. Cisco offers the industry’s broadest portfolio of Advanced Malware Protection (AMP) products available for all enforcement points in the extended network wherever threats can manifest: endpoints, network appliances, secure content gateways, mobile devices, and virtual environments.
Tags : cisco, malware protection, security, nss, malware protection solution, advanced malware protection, amp, endpoints
     Cisco
By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketer’s online meeting primer, you’ll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
Tags : 
     Cisco
By: IBM     Published Date: Feb 13, 2015
With its Application Ready solutions, IBM is outflanking competitors in Technical Computing and fast-tracking the delivery of client business value by providing an expertly designed, tightly integrated and performance optimized architecture for several key industrial applications.
Tags : ibm, technical computing, application development, application architecture, architecture, business workflow
     IBM
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : proofhq, marketing, agility, digital marketing, roi, integration, emerging marketing, internet marketing
     ProofHQ
By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: QTS     Published Date: May 28, 2015
Some companies attempt to solve this by hiring a new manager or promoting someone up the ranks, but that only leads to another individual in charge with his or her own ideas of how best to manage facilities. The real problem goes unaddressed.
Tags : qts, network operations, critical facilities, data center, efficiency
     QTS
By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
Tags : statistics, experiments, data, customers, results, variation, crm & customer care, marketing research
     Optimizely
By: FIBRWRAP     Published Date: Jan 08, 2016
Decades of continuous service of large diameter pressure pipelines leads to deterioration that threatens the structural integrity of piping systems. This white paper highlights the project background for repairing cement mortar lined steel piping discharge headers.
Tags : fibrwrap, cfrp, cement damage, repairs, engineering, construction, water pipes
     FIBRWRAP
By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : demand generation, marketing, marketing programs, b2b, leads, lead generation, website/graphic design, business intelligence
     Act-On
By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
Tags : act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
     Act-On
By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
Tags : lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
     Act-On
By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
Tags : lead, lead generation, email marketing, revenue per lead, conversions, lead activity, stale leads, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
Tags : lead nurturing, b2b, lead scoring, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Tags : lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
     Act-On
By: Cornerstone OnDemand     Published Date: Feb 05, 2018
58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. It’s high time to make some changes and adapt performance management strategies to better reflect the changing dynamics of the modern workforce and ensure employees reach their potential. Check out “10 Counterproductive Performance Management Assumptions You're Still Making” and see how you can improve your talent development initiatives to increase the productivity and impact of your employees. In this ebook, we'll touch on: • how goals are set and achieved • flaws and biases in manager's assessments • what truly motivates employees • and more Download your copy and get started!
Tags : performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software
     Cornerstone OnDemand
By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"A continuous performance management culture boosts revenue by 70% - so how can you build a culture of it to maximize growth? Download this brief to discover the benefits to creating a culture of continuous performance management. 90% of employees think annual reviews aren’t accurate, so how can managers flip the script and deliver more meaningful, growth-focused performance evaluations?  Learn why making performance management a continuous process, not a yearly or semi-yearly one, leads to more revenue and a more powerful workforce.   This guide will show you:  * Why you should make performance reviews ongoing  * How to align employee goals with the organization’s vision  * The positive impact training has on the bottom line "
Tags : 
     Cornerstone OnDemand
By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
Tags : net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
     Net Atlantic
By: Jive     Published Date: Apr 10, 2014
It's time to revolutionize marketing team productivity with social business technology. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales, and cut operational costs. Learn how to drive real business results with social business technology.
Tags : reachmail, enterprise social collaboration, customer service, connectivity, results, best practices, crm & customer care
     Jive
By: Cisco     Published Date: Nov 17, 2015
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable. A convergence of low-cost but high-quality technology and a highly competitive business environment is making video collaboration a channel of choice for today’s information workers and decision makers. The availability of relatively low-cost technology—including high-quality video conferencing equipment, high-bandwidth networks and easy-to-use applications and tools—is bringing video collaboration within reach of today’s workforce. The impact on innovation and productivity—as well as critical business processes, from customer service to problem-solving—is only just starting to be felt.
Tags : cisco, forbes insights, video conferencing, productivity, collaboration
     Cisco
By: Compendium Blogware     Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
Tags : compendium, blogging, blogware, corporate blog, business to business marketing, website development, leads, social media
     Compendium Blogware
By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Tags : tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies
     Tippit, CRM
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