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By: LeadLife Solutions     Published Date: Oct 20, 2008
Tips on how a lead management system can help you track, score, nurture leads, and give you visibility to real marketing analytics...
Tags : leadlife solutions, lead generation, roi, cso, crm, lead generation & automation
     LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
Tags : leadlife solutions, bearingpoint, demandgen, lead scoring, lead generation, crm, roi, lead nurturing
     LeadLife Solutions
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Tags : silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
     Silverpop Engage B2B
By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
Tags : pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team
     Pardot
By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
Tags : pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
     Pardot
By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Tags : pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
     Pardot
By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Companies need to adapt their performance management strategies to better reflect the changing dynamics of the modern workforce and ensure their employees reach their potential. According to Deloitte, 58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. Even today’s top leaders think “the old way of doing things” is throwing resources down the drain! Check out 10 outdated performance management strategies you might still be clinging to, and how you can revitalize your talent development initiatives to maximize the power of your employees.
Tags : performance management, employee satisfaction, management tips, modern workforce
     Cornerstone OnDemand
By: Cornerstone OnDemand     Published Date: Jan 03, 2018
90% of employees think annual reviews aren’t accurate, so how can managers flip the script and deliver more meaningful, growth-focused performance evaluations? Download “Reap What You Sow: How Fostering a Culture of Ongoing Performance Reviews Drives Growth” to learn why making performance management a continuous process, not a yearly or semi-yearly one, leads to more revenue and a more powerful workforce. This guide will show you: • Why you should make performance reviews ongoing • How to align employee goals with the organization’s vision • The positive impact training has on the bottom line Check out the guide today and learn additional best practices for creating a performance management culture!
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     Cornerstone OnDemand
By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
     GoToWebinar
By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
Tags : citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program, interactive marketing
     GoToWebinar
By: AT&T     Published Date: Nov 07, 2011
The sheer complexity of today's security landscape has emerged as one of the biggest risks to corporate data.
Tags : network vulnerability, network complexity, how to reduce network risk, vulnerability assessment, att, at&t, at+t
     AT&T
By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : lead generation, actioncoach, customer acquisition marketing, small businesses
     ActionCOACH
By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing
     Oracle
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
     Oracle
By: Cisco     Published Date: Sep 15, 2015
In collaborative spaces, people naturally share ideas, which leads to innovation and growth. But how do you design a workplace that provides a highly collaborative atmosphere and that incorporates what people want? According to the Cisco® 2014 Connected World Technology Report, the top five workplace trends are: • Flexibility and coworking • Space customization • Employee wellness • Sustainability • Bring-your-own-device (BYOD) programs
Tags : collaboration, workplace, innovation, byod
     Cisco
By: Cisco     Published Date: Oct 14, 2015
Malware knows no boundaries. Neither should your advanced malware protection solution. Cisco offers the industry’s broadest portfolio of Advanced Malware Protection (AMP) products available for all enforcement points in the extended network wherever threats can manifest: endpoints, network appliances, secure content gateways, mobile devices, and virtual environments.
Tags : cisco, malware protection, security, nss, malware protection solution, advanced malware protection, amp, endpoints
     Cisco
By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketer’s online meeting primer, you’ll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
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     Cisco
By: IBM     Published Date: Feb 13, 2015
With its Application Ready solutions, IBM is outflanking competitors in Technical Computing and fast-tracking the delivery of client business value by providing an expertly designed, tightly integrated and performance optimized architecture for several key industrial applications.
Tags : ibm, technical computing, application development, application architecture, architecture, business workflow
     IBM
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : proofhq, marketing, agility, digital marketing, roi, integration, emerging marketing, internet marketing
     ProofHQ
By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: QTS     Published Date: May 28, 2015
Some companies attempt to solve this by hiring a new manager or promoting someone up the ranks, but that only leads to another individual in charge with his or her own ideas of how best to manage facilities. The real problem goes unaddressed.
Tags : qts, network operations, critical facilities, data center, efficiency
     QTS
By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
Tags : statistics, experiments, data, customers, results, variation, crm & customer care, marketing research
     Optimizely
By: FIBRWRAP     Published Date: Jan 08, 2016
Decades of continuous service of large diameter pressure pipelines leads to deterioration that threatens the structural integrity of piping systems. This white paper highlights the project background for repairing cement mortar lined steel piping discharge headers.
Tags : fibrwrap, cfrp, cement damage, repairs, engineering, construction, water pipes
     FIBRWRAP
By: BlackBerry Cylance     Published Date: Apr 15, 2019
Artificial intelligence (AI) leads the charge in the current wave of digital transformation underway at many global companies. Organizations large and small are actively expanding their AI footprints as executives try to comprehend more fully what AI is and how they can use it to capitalize on business opportunities by gaining insight to the data they collect that enables them to engage with customers and hone a competitive edge. But, while AI may indeed be the frontier of enterprise technology, there remain many misconceptions about it. Part of the confusion stems from the fact that AI is an umbrella term that covers a range of technologies — including machine learning, computer vision, natural language processing, deep learning, and more — that are in various stages of development and deployment. The use of AI for dynamic pricing and targeted marketing has been in use for a while, but actual AI computing where machines think like humans is still many years from becoming mainstream. T
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     BlackBerry Cylance
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