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By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
Tags : jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b
     Jigsaw
By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
     Jigsaw
By: Jigsaw     Published Date: Apr 12, 2011
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: Viavi Solutions     Published Date: Sep 30, 2016
Located in the English Midlands, the Leicestershire County Council enjoys a strong national reputation for doing things differently and achieving results. In 2009, it was named Council of the Year - the first County Council to achieve such an accolade and despite the tough economic climate, it continues to deliver high-quality services to the people of Leicestershire. Seen as a trailblazer in many areas, the Leicestershire County Council leads the way in working with troubled families. In partnership with the National Health Service, police, district councils, and others, the council has provided services for these families in need, while cutting bureaucracy and reducing costs. Like most public services, Leicestershire County Council has faced the ongoing financial challenge of government funding reductions. As a result, the council has taken early action to find efficiency savings and new ways of working.
Tags : 
     Viavi Solutions
By: Audio Animators     Published Date: Oct 03, 2013
Video marketing typically means you want to generate leads, sales, or buzz. Most marketers jump right into video with little thought to their options. But, they exist and by making the right decision can have a big impact. This paper clarifies options and provides a path to optimal conversion by ensuring you select the right video medium for your purposes.
Tags : 
     Audio Animators
By: Cisco     Published Date: Jan 05, 2015
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
Tags : mobile, video collaboration, portfolios, investments, unified communications
     Cisco
By: Silk Road Technology     Published Date: Jul 30, 2014
Most new hires have already bought into your company story and they want to take part. Onboarding takes these enthusiastic new people and rapidly engages and connects them to the life of the organization. That engagement leads to employee commitment. And their commitment leads to accomplishment. Download to learn more!
Tags : silkroad, onboarding, new employees, engagement, employee commitment
     Silk Road Technology
By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
Tags : lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
     Lattice Engines
By: Riverbed     Published Date: Sep 05, 2014
The explosion in mobility and the increasing number of ways to connect with the corporate network has created an IT environment that is increasingly difficult to manage, and that leads to inconsistent user experience. Mobile WAN optimization can help overcome many of the challenges of running a distributed environment by improving the performance of critical enterprise applications, which lowers the cost of effectively supporting mobile workers and eliminates the need for many organizations to pursue expensive strategies and upgrades.
Tags : mobile, wan optimization, cut costs, it environment, user experience
     Riverbed
By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
     TheMarketingScope
By: IBM     Published Date: Jun 10, 2014
Download this short paper for an overview of the benchmark, the result and understand the importance to businesses deploying Hadoop into their data warehouse environments.
Tags : ibm, big sql, hadoop, sql
     IBM
By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : conversica, leads, lead generation, lead data, customer satisfaction, customer experience/engagement, market research, list management
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : conversica, sales leads, leads, lead nurturing, intelligence, web analytics, business intelligence, data management/analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : conversica, sales pipeline, sales opportunity, leads, lead nurturing, lead intelligence, nurturing, web analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
     Conversica
By: DocuSign     Published Date: Feb 21, 2017
Doing more with less is the name of the game for SMBs. Learn about DocuSign’s suite of solutions for small business that let you deliver contracts, get approvals, sign invoices all without an IT department. DocuSign seamlessly integrates with Salesforce and is easy to use for you and your team. Speed up sales, hire employees faster, and give your customers another reason to rave. Come hear directly from DocuSign product leads and customers about how you can make DocuSign for Salesforce go to work for you.
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     DocuSign
By: DocuSign     Published Date: Apr 12, 2017
Doing more with less is the name of the game for SMBs. Learn about DocuSign’s suite of solutions for small business that let you deliver contracts, get approvals, sign invoices— all without an IT department. DocuSign seamlessly integrates with Salesforce and is easy to use for you and your team. Speed up sales, hire employees faster, and give your customers another reason to rave. Come hear directly from DocuSign product leads and customers about how you can make DocuSign for Salesforce go to work for you.
Tags : 
     DocuSign
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
By: Marketo     Published Date: Jan 08, 2014
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : marketing automation, marketo, demand generation, lead generation, crm & customer care
     Marketo
By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation
     HubSpot, Inc.
By: PGi     Published Date: Mar 09, 2016
In the past, the role of a marketer was much easier. Marketers would hunker down in their own comfortable silos. They really didn’t have to be overly concerned about interacting with other departments, as long as they generated leads and successfully built brand awareness.
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     PGi
By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
Tags : e-commerce, canada, consumers, e-retailer, customer expectations
     Bronto
By: Mongoose Metrics     Published Date: Feb 16, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
Tags : mongoose, call tracking, marketing, roi, seo, ppc, conversion, offline conversions
     Mongoose Metrics
By: Jigsaw     Published Date: Feb 25, 2010
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language? No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
Tags : jigsaw, leads, lead gen, customer language, sales leads, sales tools, crm, product 180
     Jigsaw
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