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By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Tags : act-on, marketing, automation, business, crm, efficiency, sales, internet marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
Tags : act-on, marketing, automation, crm, lead generation, lead engagement, crm solutions/software, customer experience/engagement
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
Tags : act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
     Act-On
By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
Tags : act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads, web analytics, crm solutions/software
     Act-On
By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : mobile marketing, marketing tech, lead generation, guide, content management systems, lead generation & automation
     Act-On
By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
Tags : adroll, marketing, account based marketing, abm, target accounts, onboarding, leads, emerging marketing
     AdRoll
By: TowerData     Published Date: Jan 20, 2007
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Tags : email list, email append, email address, cass, customer database, tower data, database, data quality
     TowerData
By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
Tags : customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
     TowerData
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
     ZIGZAG Marketing, Inc.
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
By: ICG Commerce     Published Date: Feb 08, 2008
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Tags : seo, search engines, search engine optimization, sem, search engine marketing, fathom, fathom seo, keywords
     ICG Commerce
By: ISYS     Published Date: Aug 21, 2009
The benefits to an effective search function on your website can be substantial. This white paper leads you through the process of designing and selecting your website search engine, in four easy steps.
Tags : search engine, search, desktop search, enterprise software, davies, isys, isys search, web site search
     ISYS
By: Quocirca     Published Date: Apr 08, 2009
The automation of traditional paper based processes with technology can lead to unnecessary complexity. This leads to increased costs and other challenges which can be avoided if solutions are simple and fit closely to the business task in hand.
Tags : quocirca, paper systems, it systems, it infrastructure, mobile technologies, functionality, capacity, cost control
     Quocirca
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : whitepaper marketing, white paper marketing, lead generation, zigzag
     ZIGZAG Marketing, Inc.
By: Trapeze Networks     Published Date: Apr 16, 2007
This analyst report written by Stan Schatt, VP & Research Director, Networking at ABI Research  helps you decipher the WLAN security alphabet soup, understand architectural approaches to WLAN security, upcoming standards for roaming, load balancing and management frame encryption, and key security requirements that you should consider for you next WLAN deployment.
Tags : wi-fi, wireless, wlan, remote technologies, roaming, encryption, access point, service set identification
     Trapeze Networks
By: Ultimus     Published Date: Aug 16, 2007
In the coming years, we believe that BPM will become the most important technology-driven business initiative for most companies. It leads you toward a focus on using technology to support your business processes, rather than adapting your business processes to support your technologies. It provides strong, sustainable ROI and competitive advantage.
Tags : ultimus, bpm, business process management, automation, process discovery, discovery, adaptive discovery, bpa
     Ultimus
By: ElcomSoft     Published Date: Dec 06, 2007
Rapid development of digital technologies and electronic communication, availability of mobile PCs and smart phones, abundance of tools for creating documents or high-quality presentations coupled with constantly growing volumes of information and yearning for doing business more effectively leads to switching to electronic exchange of information.
Tags : pdf, acrobat, adobe acrobat, document security, secure content, secure pdf, password recovery, pdf password
     ElcomSoft
By: InvestBrite     Published Date: May 05, 2008
Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.
Tags : investor, investing, investbrite, stocks, bonds, trading, trade, stock
     InvestBrite
By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
Tags : fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library
     Find White Papers
By: KEMP Technologies     Published Date: Aug 04, 2008
Websites have become critical components of most businesses’ core operations. They support the brand and ordering process, serve as data information resources and assist in overall customer care. Having poor website performance or poor reliability can destroy or severely damage a business and its reputation. The increasing importance of these websites leads to critical requirements of security, reliability and scalability. Delivering these, however, can leave an SMB stretched beyond its resources.
Tags : load balancer, load balancing, application delivery, ssl acceleration, application optimization, windows terminal services, terminal services, content switching
     KEMP Technologies
By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
Tags : marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper, crm solutions/software
     Marketo
By: Marketo     Published Date: Jul 30, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : marketing automation, marketo, demand generation, lead generation
     Marketo
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