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loyalty

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By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
Tags : gen z, millennials, crowdtwist, branding, loyalty, consumers
     CrowdTwist
By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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     CrowdTwist
By: CrowdTwist     Published Date: Nov 28, 2017
In todayís competitive retail environment, itís not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customersí profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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     CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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     CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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     CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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     CrowdTwist
By: CrowdTwist     Published Date: Jan 30, 2018
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to explore new ways to connect and engage with existing and future customers. This whitepaper identifies the trends and technologies that will provide the maximum opportunity for marketers to impact business, grow sales and drive retention in 2018. Download this whitepaper to learn from loyalty industry experts about how to leverage these trends and make a huge impact on your loyalty initiatives this year.
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     CrowdTwist
By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
Tags : customer, branding, relationships, consumer, database
     CrowdTwist
By: Janrain     Published Date: Apr 12, 2016
Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. To resolve these issues and remain focused on their core responsibilities, IT professionals are turning to Customer Identity and Access Management (CIAM) platforms.
Tags : janrain, customer identity, access management, ciam, customer service, records management, customer experience/engagement
     Janrain
By: Podium     Published Date: Dec 06, 2016
Getting your happiest customers to leave a review might seem difficult, but itís easier than you might think. In our new ebook, Cracking the Code: Why online reviews matter to your business, we will show you how online reviews can improve local SEO, increase trust and loyalty with your customers, and ultimately boost your bottom line.
Tags : podium, customer insight, customer reviews, customer satisfaction, customer experience/engagement
     Podium
By: Marketo     Published Date: Oct 17, 2016
This ebook will explore why customer loyalty is critical for every marketer to foster and then how marketers can engage loyal customers as well as identify and engage non-loyal customers strategically to build loyalty. Download to learn more!
Tags : cuatomer loyalty, brand loyalty, customer service, crm & customer care, marketing research, traditional marketing
     Marketo
By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
Tags : conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
     TRUSTe
By: IBM     Published Date: Feb 04, 2015
The IBM Smarter Process approach helps you to increase customer loyalty and engagement. Gain visibility and the ability to quickly change operational systems with intelligent automation. Increase efficiencies and lower costs.
Tags : ibm smarter process, customer loyalty, customer engagement, operational systems, customer-centric operations
     IBM
By: Bronto     Published Date: Jan 04, 2012
Seamless integration of partner solutions allows totesĽISOTONER to convert more customers, increase basket size and strengthen loyalty.
Tags : bronto, marketlive, marketing, online marketing, cross-channel marketing, personalization, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
     Bronto
By: Bronto     Published Date: May 18, 2017
The buyerís journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, itís essential that your business be prepared every step of the way. The tools are there to help you Ė set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, youíll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
Tags : bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
     Bronto
By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Tags : powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
     Powered Inc.
By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
Tags : marketing, content marketing, best practices, business optimization, business practices, social media, internet marketing, business intelligence
     CMO.com
By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
Tags : audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization
     Boomtrain
By: Pega     Published Date: Mar 25, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs. Dow
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     Pega
By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
Tags : email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp
     Campaigner
By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
Tags : informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity
     Informatica
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : live person, chat software, interactive marketing
     Live Person
By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Tags : lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
     eROI
By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
Tags : e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results, market research
     ForeSee Results
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