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loyalty

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By: Business Assyst     Published Date: Mar 26, 2007
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
Tags : customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
     Business Assyst
By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
     ForeSee Results
By: Interactive Intelligence     Published Date: Feb 27, 2013
This paper examines 3 major elements of WFO: Analytics, Quality Management and Workforce Management, and discusses how and where to incorporate them into your strategic plan.
Tags : workforce optimization, customer satisfaction, loyalty, competitve advantage, hiring plan, interactive intelligence, crm & customer care, marketing research
     Interactive Intelligence
By: eGain     Published Date: Oct 12, 2007
Repeat business from your existing customer base is the best kind of business you can have. And the best way to ensure repeat business is to treat your customers right. In this white paper we introduce the notion of Customer Centered Service, a new and exciting way to increase customer loyalty and, with it, profitability.
Tags : customer service, customer satisfaction, repeat, repeat business, client service, client services, satisfied customers, profitability
     eGain
By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
Tags : targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback
     TARGUSinfo.
By: OrderDynamics     Published Date: Dec 08, 2008
Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.
Tags : orderdynamics, customer loyalty, curly hair solutions, online advertisement, pay per click, e-mail based marketing campaigns
     OrderDynamics
By: SAP     Published Date: Mar 29, 2011
Discover how deploying functionality for loyalty management in SAP Customer Relationship Management helps you collect valuable data that enables you to enhance the customer experience. You can then increase customer retention and foster development of a community of customers who serve as advocates for your business.
Tags : sap crm, loyalty program, crm processes
     SAP
By: SAP     Published Date: Mar 29, 2011
Many view Web 2.0 as an opportunity to grow closer to their customers, better understand customer needs, and empower these customers to influence their company's strategy. This, in turn, opens the door to improved customer service, enhanced customer loyalty, and better customer advocacy. SAP understands and embraces the vast and emerging opportunities that Web 2.0 presents for customer relationship management (CRM).
Tags : sap crm, web 2.0, social media
     SAP
By: Jive Software     Published Date: Mar 03, 2010
This white paper will provide a framework for creating these types of environments to help facilitate the conversations, as well as guidance around how to apply that content to transform your organization.
Tags : jive, build online community, social web, brand affinity, conversation, community planning, loyalty, collaboration software
     Jive Software
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
Tags : best practices, business management, customer loyalty, technology, data, analytics
     SAS
By: Fathom Business Events     Published Date: Oct 15, 2010
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
Tags : storytelling, cinema events, movie theater events, events, engagement, trade shows/events
     Fathom Business Events
By: Customer Insight Group     Published Date: Oct 18, 2010
Customer-centricity entails a company understanding individual customers needs and improving the customer experience there by creating sustainable and profitable customer relationships impermeable by competitors.
Tags : customer insight group, customer centricity, customer relationships, profitability, loyalty, fiscal growth., customer experience/engagement
     Customer Insight Group
By: Customer Insight Group     Published Date: Oct 22, 2010
Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors.
Tags : customer insight group, customer centricity, loyalty, customer experience/engagement
     Customer Insight Group
By: VeriSign     Published Date: Feb 10, 2011
What smart companies are doing to build trust and use it to create competitive advantage online.
Tags : verisign, trust online, website, loyalty, ev ssl, certificate management, secure sockets layer, certificate authority
     VeriSign
By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
Tags : janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
     Janrain
By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
Tags : loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications
     Sixth Sense Media
By: PhaseWare     Published Date: May 25, 2011
Multichannel customer service and support is increasingly required in today's digital world. Best practices for multichannel offerings increase customer satisfaction and loyalty.
Tags : multichannel customer service, multichannel customer support, live chat support, customer self service and support
     PhaseWare
By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
     Syncapse Corp.
By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
Tags : spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn the importance of creating a social media presence for your brand and see how it can create a better customer experience and generate brand loyalty.
Tags : social presence, brand, social media, customer experience, brand loyalty, twitter, facebook, linkedin
     Spredfast, Inc.
By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score
     IBM
By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages
     Urban Airship
By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
     Adobe
By: Jive Software     Published Date: Mar 29, 2013
How To Build Bridges Between Today's Customer Service Islands
Tags : customer service, client service, communication, customer loyalty, emerging marketing, social media, crm & customer care, sales
     Jive Software
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