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loyalty and retention

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By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Jive Software     Published Date: Jun 26, 2013
Balancing customer service quality and costs is an ongoing battle for most organizations. Superior service means higher labor spend, but shunting customers into long support queues and confusing self-help areas costs companies loyalty and retention. Conventional technologies don’t help much: They’re fragmented, with no unified view of customer interactions; they don’t provide effective peer-based support, leaving customers frustrated and dissatisfied; and they do nothing to improve retention, knowledge-sharing and overall enablement of service rep teams. Learn how social business tools eliminate the conventional cost/quality trade-offs.
Tags : customer service, customer service quality, customer experience, customer experience/engagement
     Jive Software
By: Adobe     Published Date: Jun 22, 2017
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: • Break down internal silos and speak consistently to customers • Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention • Make the transition to real-time personalization
Tags : personalization, retention, conversation, cross-sell, customer loyalty
     Adobe
By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
Tags : aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction
     Aberdeen Group
By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
Tags : adobe, marketing, marketers, customers, customer engagement, customer loyalty, customer retention, crm & customer care
     Adobe
By: Infor     Published Date: Apr 01, 2010
This paper explores the dilemma of looking into retention rates and customer profitability and offers a solution to this dilemma. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Tags : infor, targeted promotion, customer loyalty, retention rates, customer profitability, real-time data, analytics, crm
     Infor
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : live person, chat software, interactive marketing
     Live Person
By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Tags : lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
     eROI
By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
Tags : e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results, market research
     ForeSee Results
By: ForeSee Results     Published Date: Feb 07, 2007
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
Tags : e-business, e-commerce, google, yahoo, msn / live search, loyalty and retention, foresee, foresee results
     ForeSee Results
By: ForeSee Results     Published Date: Feb 07, 2007
Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report.
Tags : loyalty and retention, e-commerce software, e-commerce, amazon, online travel, online brokerage, foresee, foresee results
     ForeSee Results
By: ForeSee Results     Published Date: Feb 07, 2007
Find out how e-government agencies, departments and offices fared in customer satisfaction, and how satisfaction was earned, in this Q4 Report by Foresee Results.
Tags : loyalty and retention, e-government, customer satisfaction, foresee, foresee results, market research, usability
     ForeSee Results
By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Tags : crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention
     Connectus
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management
     Live Person
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?
Tags : strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
     ZIGZAG Marketing, Inc.
By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
Tags : loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications
     Sixth Sense Media
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