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By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
Tags : ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce
     Ability Commerce
By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
Tags : ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management
     Ability Commerce
By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Tags : ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
     Ability Commerce
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Tags : pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds, interactive marketing
     Pitney Bowes
By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Tags : pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable
     Pitney Bowes
By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
Tags : site pro, ppc, ppc management, adwords, google, yahoo, msn, search marketing agencies
     Site Pro PPC
By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
Tags : site pro, ppc, ppc management, adwords, google, yahoo, msn, search marketing agencies
     Site Pro PPC
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Zynapse     Published Date: Jun 16, 2010
Data Governance has emerged as the point of convergence for people, technology and process in order to manage the crucial data (information) of an enterprise. This is a vital link in the overall ongoing data management process for it maintains the quality of data and makes it available to a wide range of decision making hierarchy across an organization
Tags : zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
     Zynapse
By: Zynapse     Published Date: Sep 10, 2010
A whitepaper by Ventana Research discusses the need to combine business and technology in a unified approach for MDM implementations in diverse areas.
Tags : zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
     Zynapse
By: Zynapse     Published Date: Sep 10, 2010
A whitepaper by Ventana Research describing the role and importance of partnerships between business and IT in MDM strategy
Tags : zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
     Zynapse
By: Zynapse     Published Date: Sep 10, 2010
A 14-page whitepaper on how to achieve lower material costs and optimized inventory using Material Master Data Management
Tags : zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
     Zynapse
By: Zynapse     Published Date: Sep 10, 2010
A 26-page information rich whitepaper on the business benefits, challenges and best practices of Material Master Data Management
Tags : zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
     Zynapse
By: Zynapse     Published Date: Sep 10, 2010
UNSPSC enables preference item management, better spend analysis, supply standardization and information control. Whether you are deliberating on the need for a common product and classification standard for your company, or are an advanced UNSPSC adopter, we hope that "Adopting UNSPSC" will answer some of your questions and perhaps help you in some way to improve your purchasing and supply management processes.
Tags : zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management
     Zynapse
By: Zynapse     Published Date: Sep 10, 2010
A step-by-step guide to create the right business case for all your Master Data Requirements.
Tags : zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
     Zynapse
By: Zynapse     Published Date: Aug 17, 2010
An exclusive success story of a Fortune 200 enterprise. Learn how the master data management initiative delivered: . A unified view of the master data across the enterprise . Accelerated ROI realization from massive ERP investments . Inventory optimization by duplicate identification . Improved operational and process efficiencies
Tags : zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management
     Zynapse
By: Zynapse     Published Date: Nov 01, 2010
The 4-undying reasons to take care of during an ERP Data Migration.
Tags : zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management
     Zynapse
By: Zynapse     Published Date: Nov 08, 2010
A worldwide leader inSpend Management Software solutions: Zycus. Recognized as one of the Top 3 Global Market Leadersin Spend Management Domain by leading analysts and Industry observers
Tags : zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management
     Zynapse
By: Zynapse     Published Date: Feb 02, 2011
A worldwide leader in Spend Management Software solutions: Zycus. Recognized as one of the Top 3 Global Market Leaders in Spend Management Domain by leading analysts and Industry observers
Tags : zynapse, erp projects, unspsc, data information, procurement, information management, data management, governance
     Zynapse
By: SuccessFactors     Published Date: Jun 21, 2012
Discover how you can leverage talent management processes to drive business execution.
Tags : human resources, talent management, business execution
     SuccessFactors
By: SuccessFactors     Published Date: Jun 25, 2012
Managing in this uncertain economy can be incredibly challenging. If your business is experiencing decreasing revenues, shrinking budgets and increasing uncertainty. you cannot afford to focus on talent. Right? Actually, wrong.
Tags : successfactors, talent management, performance, talent
     SuccessFactors
By: SuccessFactors     Published Date: Jun 25, 2012
With aging workforces and a shortage of critical talent being among the biggest challenges facing today's businesses, strategic workforce planning has become one of of HR's most important responsibilities.
Tags : successfactors, workforce, talent management
     SuccessFactors
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