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By: Anaplan     Published Date: Sep 19, 2019
Angesichts eines immer stärker umkämpften Marktes entwickeln vorausschauende Führungskräfte im Vertrieb immer wieder neue Absatzmöglichkeiten und Strategien, um den Wettbewerb hinter sich zu lassen. Anaplan for Sales wurde entwickelt, um die Go-to-Market-Strategie Ihres Unternehmens zu stärken und Sie als Führungskraft im Vertrieb dabei zu unterstützen, die richtigen Entscheidungen zu treffen. Was können Sie in unserem Whitepaper erfahren? • Wie können Sie die notwendige Agilität und Flexibilität im Rahmen Ihrer Vertriebsplanung erreichen? • Warum sollte die Planung für Ihre Go-to-Market-Strategie auf einer einzigen Plattform erfolgen? • Wie kann Ihnen eine moderne, Cloud-basierte Planungslösung dabei helfen, schneller die richtigen Entscheidungen zu treffen?
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     Anaplan
By: Iovation     Published Date: Aug 02, 2019
Aite Group’s second Payment Services Directive (PSD2) Research Report, commissioned by iovation, a TransUnion Company, provides an in-depth analysis of how those in the payment services and e-commerce market should prepare to handle the new strong customer authentication (SCA) requirements under PSD2. See the results of the actual market status in Europe regarding the main changes that PSD2 will bring to the e-commerce payments market. This complimentary, custom report, PSD2: Advent of the New Payments Market in Europe, will teach you what Aite Group concluded after interviewing 20 payments executives from European banks, other PSPs, merchants, payment networks and industry experts.
Tags : payment services directive, psd2 regulation
     Iovation
By: Iovation     Published Date: Aug 02, 2019
Learn about the second Payment Services Directive (PSD2), and its expected impacts on the payment services and e-commerce market. Find out what you need to prepare to handle the new strong customer authentication (SCA) requirements under the PSD2.
Tags : what is psd2, sca requirements, data privacy, privacy by design, pseudonymization
     Iovation
By: KPMG     Published Date: Jun 06, 2019
Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation. Read this report to discover: • how and why the marketing organisation must transform • why CMOs must expand their knowledge and responsibilities beyond traditional marketing • how to measure success in a customer-centric environment • seven key actions for creating a customer-centric marketing organisation.
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     KPMG
By: KPMG     Published Date: Jun 10, 2019
In retail, technology continues to change the rules of engagement. Consumers are more demanding than ever and getting them to notice your brand amid all the noise in the market is an even greater challenge. Read this report to discover: • the top trends reshaping retail in 2019 • how leading retailers are taking up the challenge • 10 top lessons for every retailer.
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     KPMG
By: Red Hat     Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods of volatility have been driven by a combination of technological change and capital expansion.1 There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie streaming service like Netflix also launches a community around the software it created to run its services, or an online retailer like Amazon also innovates with public cloud management. Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its existing knowledge, and to incorporate new ideas. At a strategic level, today’s software is expected to deliver on a multitude of new and different
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     Red Hat
By: Zilliant     Published Date: Sep 27, 2019
Market share in MRO distribution is threatened on many fronts. One company equipped reps to retain & grow organically.
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     Zilliant
By: Zilliant     Published Date: Oct 11, 2019
The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share. There are several factors hindering MRO companies from retaining the share they have and claiming more. Namely: • Complexity: Their large customer counts and behemoth SKU counts render it impossible to give reps market-aligned pricing guidance and sales intelligence • Competition: MRO is ripe for poaching by Amazon, and as a result, traditional distributors continue to see market share slipping away to the online giant • Skills: A massive generational shift in the workforce is resulting in a skills gap that’s proving particularly problematic to fill In this playbook for MRO and industrial products distributors, we will discuss how growth is hindered in this dynamic industry and then provide reimagin
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     Zilliant
By: Panasonic     Published Date: Oct 01, 2019
Manufacturing in North America is on the rebound. Part of this is driven by strong economic growth in most global markets, and part by the fact that manufacturers in North America continue to innovate. Looking to the future, manufacturers will be investing in a wide range of disruptive technologies that fuel this innovation. This report examines the trends, attitudes and behaviors toward these disruptive technologies that are determining the present and future of Manufacturing.”
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     Panasonic
By: Panasonic     Published Date: Oct 01, 2019
From smartphones and cloud computing to ride-sharing services and electric cars, disruptive technology is changing the way we live – and nobody understands disruption better than startups. Whether they’re independent entities funded by VCs or emerging companies within the walls of a large corporation, startups recognize the power of technology to solve problems and improve lives, and they have been instrumental in challenging the status quo and shaping our society. But startups can’t be expected to do it all alone. Lean operating budgets and a need to move quickly demand that these organizations make efficient use of their limited resources – and that means not “reinventing the wheel” when it comes to their underlying tech. By working with the right partner who can provide the right resources and expertise at the right time, startups are free to focus on what matters most: bringing their innovation to market.
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     Panasonic
By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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     ttec
By: InMoment     Published Date: Oct 14, 2019
R O I : T H E H O LY GRAIL OF CX Return on Investment (ROI) is the holy grail of customer (CX), employee (EX) and market (MX) experiences. Every practitioner wants to prove it’s real, but the quest to find it can be fraught with peril and, in the end, many businesses end up believing it’s completely fictional. This ebook will delve into the mysteries of the financial impact of experience programs and how you can implement and measure experience initiatives designed to deliver ROI. Why is the ROI of experiences so hard to establish? The answer is twofold: 1. ROI is not a single number; it’s wide-ranging and can be found in any part of the enterprise. 2. Many businesses focus too much on the end goal (ROI), but fail to establish a program with the necessary elements required for success.
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     InMoment
By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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     DRIP
By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing
     Acxiom Corporation
By: Coyote Point Systems     Published Date: Sep 02, 2010
At a projected market of over $4B by 2010 (Goldman Sachs), virtualizationhas firmly established itself as one of the most importanttrends in Information Technology. Virtualization is expectedto have a broad influence on the way IT manages infrastructure.Major areas of impact include capital expenditure and ongoingcosts, application deployment, green computing, and storage.
Tags : coyote point, adc, buyer's guide, web applications, server load, server hardware, networking, virtualized network
     Coyote Point Systems
By: Sift     Published Date: Aug 29, 2019
As online fraud detection grows in complexity and demand, what qualities should security and risk management leaders look out for in a solution? Get key recommendations for navigating the online fraud detection market from Gartner Research. READ THIS GUIDE TO FIND OUT: Where the online fraud detection market is heading A list of vendors in the online fraud detection space, and their capabilities Recommendation for how to incorporate AI and machine learning into your fraud prevention approach
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     Sift
By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to learn how sales and marketing can come together to create strategy to serve both parties' goals.
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     Innovations Branding Hous
By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to see why it is important to have a marketing team behind your marketing director.
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     Innovations Branding Hous
By: Innovations Branding Hous     Published Date: Oct 02, 2019
There is a lot of advertising noise in the market, and many different channels consumers use to reach a product/service/company before making their decision. Download the whitepaper to learn how your business can stand out.
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     Innovations Branding Hous
By: AWS     Published Date: Oct 07, 2019
Hear from speakers: Danielle Greshock, Sr. Manager, Amazon Web Services, Inc. (AWS) Vincent Lam, Head of Cloud Product Marketing, Talend Andy McPhee, Data & Analytics Engineering Director, AstraZeneca
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     AWS
By: PatSnap     Published Date: Sep 27, 2019
Out-of-box tools that use AI, machine-learning, and real-time intelligence are driving the commercialization of IP today. However, IP professionals are faced with a dizzying array of offerings on the market. What features are must haves for IP teams in 2019? What processes will streamline the commercialization process? This eBook works as a clear guide in identifying the tools IP teams need to commercialize with confidence, in 4 easy-to-action workflow tips: 1. Confirming patent novelty easily 2. Deciding on ideas that are worth pursuing 3. Collating key data via analysis and patent landscaping faster 4. Mitigating bottlenecks through interdepartmental collaboration
Tags : research and development, intellectual property, innovation
     PatSnap
By: PatSnap     Published Date: Sep 27, 2019
R&D and IP can no longer afford to work independently. Current siloed processes in both teams are leading to bottlenecks in the innovation and asset management process across the market, costing companies thousands of dollars monthly. This eBook presents both IP and R&D teams with 9 insider tips to effortlessly facilitate a more symbiotic relationship; translating to better productivity, a breakdown of barriers, better alignment to company goals, and higher returns on investment.
Tags : research and development, intellectual property, innovation
     PatSnap
By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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     Adobe
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