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By: Workday UK     Published Date: Sep 18, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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     Workday UK
By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Tags : social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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     Adobe
By: Zerto     Published Date: Oct 08, 2018
IT professionals are under tremendous pressure to ensure IT Resilience and that business technology services are protected and available 24/7. In this webinar, Forrester’s Senior Analyst, Naveen Chhabra, explores the practices and technologies that have evolved to become the tech infrastructure needed to help organizations achieve true IT resilience and giving IT the tools they need. You will hear about: The state of the IT Resilience market.New and evolving approaches and technologies that are leading organizations to solve for IT resilience.The tools IT needs in order to focus on modernization and building a solid cloud strategy.
Tags : it resilience, business technology, forrester, tech infrastructure
     Zerto
By: Workday     Published Date: Sep 17, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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     Workday
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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     Cadence9
By: Box     Published Date: Jun 22, 2018
• Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up — and bringing more of the market to the cloud to meet the needs of users and IT managers alike. • • This report shows how a range of providers measure up to help companies make the right choice when • requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content. • • Use the 2017 Forrester Wave™ report to: o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box. o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs. o Select a vendor. Learn how cloud content management platforms like Box are designed
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     Box
By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
Tags : relevance, buyer's guide, seo, marketing, strategy, search marketing, advertising agencies, traditional marketing
     Relevance
By: Cisco     Published Date: Feb 23, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors.
Tags : wireless, marketplace, business strategy
     Cisco
By: Cisco     Published Date: Jul 08, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term. As the enterprise WLAN market is highly competitive and relatively mature, all vendors performed relatively well in the study.
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     Cisco
By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mobility is being approached by mid-market and enterprise organizations globally Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and Business leaders’ views, priorities and objectives align and differ • Building a global and local view from over 1400 respondents across 14 countries in every geography
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     Cisco
By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mid-market organizations globally are approaching mobility. Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and business leaders’ views, priorities, and objectives align and differ • Building a global and local view from over 1400 total respondents and over 570 who consider themselves mid-market, across 14 countries in every geography
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     Cisco
By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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     Oracle
By: Epicor     Published Date: Sep 20, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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     Epicor
By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Tags : oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
     Oracle
By: Collective Health     Published Date: Aug 24, 2016
o This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes: ? Tips for developing communications your people will actually open, read, and understand ? Borrowing cardinal rules from consumer marketers and making them work for you ? Setting goals, strategy, and measuring ROI for this year's Open Enrollment
Tags : best practices, communications, business management
     Collective Health
By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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     Adobe
By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
By: SAP     Published Date: Oct 11, 2018
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today’s complex marketplace.
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     SAP
By: SAP Ariba     Published Date: Oct 11, 2018
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today’s complex marketplace.
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     SAP Ariba
By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
     Adobe Systems, Inc.
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