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By: Matrixx Software - Kingpin     Published Date: Nov 07, 2019
As 5G is becoming a commercial reality in multiple lead markets, the question of how it should be positioned, packaged and priced will be critical in building competitive 5G propositions. Download the Strategy Analytics report to discover the results from end-user study groups and operator interviews, undertaken to answer a fundamental question: Are Telcos getting 5G right? Learn: How to build a 5G proposition to drive uptake, demand and profitability What consumers want from 5G services Where the opportunities and challenges are for operators, including content, unlimited data, enterprise offerings, network slicing, digital engagement, IoT etc.
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     Matrixx Software - Kingpin
By: Schneider Electric     Published Date: May 31, 2019
Data centers are evolving. They are much more than the data storage facilities of the past—they are gateways to emerging markets and platforms from which businesses can expand their reach through greater connectivity. These evolutions require the deployment of secured IT platforms capable of supporting and treating a huge amount of data generated in real time. Learn how Interxion partnered with Schneider Electric to meet the needs of its customers and stay relevant in the rapidly evolving colocation market.
Tags : customer insight, colocation business, schneider electric
     Schneider Electric
By: KPMG     Published Date: Oct 09, 2019
Changing attitudes to data privacy leave many firms in a precarious position. When there is so much regulatory variation in different markets, how do firms balance their responsibility for customers’ data with maximising value from that data? Listen now to discover: • The current state of play for data privacy – understanding what your customers want and what the regulators want • How to lay solid foundations to help you adapt to the changing landscape • How to ensure your privacy strategy supports growth.
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     KPMG
By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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     Oracle
By: Dell EMC     Published Date: Oct 30, 2019
Midmarket firms face many of the same data center security risks as their enterprise counterparts with far fewer resources at their disposal to mitigate them. Downtime, data theft, and regulatory non-compliance all pose existential threats to these organizations and as they drive for continuous innovation and advantage in an increasingly competitive landscape, they must ensure valuable data and IT assets are secure, protected, and available at all times. How can midmarket organizations succeed in the face of these challenging market dynamics? This Research Insights report shows that the success organizations have enjoyed varies greatly, and further that organizations enjoying the greatest success demonstrate a clear organizational commitment to prioritizing security and operate fundamentally more secure data center environments. Download this report from Dell EMC and Intel® to learn more.
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     Dell EMC
By: BillingPlatform     Published Date: Jul 30, 2019
Organization leaders and companies of all sizes are leveraging digital transformation in their industry, market, and business using a myriad of disruptive technologies like connectivity, the Internet of Things, blockchain, business intelligence and big data. CFOs who manage to get in front of these technologies will lead their businesses to greater success. This eBook illustrates how cloud-based billing management offers the quickest path toward this transformation. Download this eBook to explore how the right solution can help you: • Monetize IoT and increase revenue • Launch product innovations quickly • Automate billing to improve customer retention • Leverage the cloud to reduce costs Adapting today can mean the difference between success and obsolescence. With the right billing solution your business can thrive in these challenging times. Discover how today.
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     BillingPlatform
By: TIBCO Software     Published Date: Jul 22, 2019
Global producer of polycrystalline silicon for semiconductors, Hemlock Semiconductor needed to accelerate process optimization and eliminate cost. With TIBCO® Connected Intelligence, Hemlock achieved centralized, self-service, governed analysis; revenue gains; cost savings; and more. Fueled by double-digit growth in the markets it serves, Hemlock Semiconductor is adapting to the increasing commoditization within the polysilicon industry and better positioning itself to compete. A key factor in this plan is to equip process-knowledgeable personnel with the skills and tools to accelerate delivery of process optimizations and associated cost elimination. Hemlock turned to a TIBCO® Connected Intelligence solution to address the challenges. By implementing TIBCO Spotfire® and TIBCO® Streaming analytics, TIBCO® Data Science, and TIBCO® Data Virtualization, the company created more self-service analytics. Adding TIBCO BusinessWorks™ integration let the company realize the vision of connect
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     TIBCO Software
By: Acoustic     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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     Acoustic
By: SDL     Published Date: Sep 20, 2019
Component Content Management: A New Paradigm in Intelligent Content Services While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
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     SDL
By: MicroStrategy     Published Date: Nov 08, 2019
The Constellation AstroChartTM research supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplinary approach that
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     MicroStrategy
By: MicroStrategy     Published Date: Nov 08, 2019
A&BI platforms are transitioning from delivering simple, manual self-service to supporting more advanced, automated analytic use cases via growing, augmented, ML-driven capabilities. Data and analytics leaders should enable broader use cases to increase their investments’ business impact. Analytics and business intelligence (A&BI) platforms exhibit differences in functional capabilities, particularly in their support for advanced analytics, data source connectivity and embedded functionality. As the market matures, the capabilities required to build and deliver user-friendly analytics dashboards are the least differentiated. The trend toward assisting users with augmented data discovery functionality continues, but many products still lack enough support for this critical capability. When viewed across the whole span of capabilities, significant differences remain between competing platforms and, therefore, also between which are most appropriate for a given use case. In some cases, th
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     MicroStrategy
By: MicroStrategy     Published Date: Nov 08, 2019
The Constellation AstroChartTM research supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplinary approach that
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     MicroStrategy
By: MuleSoft     Published Date: Apr 15, 2019
Healthcare organizations across the care continuum, from hospitals and health systems, to health insurers, to life sciences companies, must digitally transform in order to address legislative and market disruption. Driving digital transformation in healthcare requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies. In response, leading healthcare organizations have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables 2-5X IT project delivery. Download this eBook to learn: How leading healthcare organizations like Sutter Health, Premera Blue Cross and Hologic are leveraging API-led connectivity to accelerate IT project delivery speed How APIs can be used to address the unique business and IT challenges faced by health systems, health insurers and life sciences companies How Mu
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     MuleSoft
By: MuleSoft     Published Date: Apr 15, 2019
Life sciences companies are facing increasing pressure to provide new products to market faster than ever before while adhering to the growing number of safety and regulatory needs. Pfizer, one of the world's largest pharmaceutical companies, is transforming its business with an application network that enables the scale and speed necessary to compete in the digital economy. Read this whitepaper to learn: How Pfizer achieved a 69% decrease in IT project delivery costs with API-led connectivity. How Pfizer’s application network enabled omnichannel physician engagement and secure clinical data sharing. How Pfizer’s Center for Enablement (C4E) unlocked speed and agility through API reuse across the enterprise.
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     MuleSoft
By: MuleSoft     Published Date: Jun 27, 2019
As the leading CRM system, Salesforce can accelerate and increase sales, enhance customer loyalty, and grow marketing capabilities. But how can businesses extend Salesforce to streamline business processes and maximize services and solutions? Effective and efficient integration of Salesforce with adjacent enterprise systems — such as databases, ERP and CRM systems, and custom applications — is critical to enabling sales teams, increasing revenue, and better serving customers. Across the broad spectrum of Salesforce integration needs, patterns emerge for how to best address integration challenges. Integration patterns are the most logical sequence of steps to solving a specific type of integration problem. Learn how to synchronize CRM systems, migrate from legacy CRM systems, broadcast ERP data into your CRM system, and more. Download the whitepaper now.
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     MuleSoft
By: PatSnap     Published Date: Sep 27, 2019
Out-of-box tools that use AI, machine-learning, and real-time intelligence are driving the commercialization of IP today. However, IP professionals are faced with a dizzying array of offerings on the market. What features are must haves for IP teams in 2019? What processes will streamline the commercialization process? This eBook works as a clear guide in identifying the tools IP teams need to commercialize with confidence, in 4 easy-to-action workflow tips: 1. Confirming patent novelty easily 2. Deciding on ideas that are worth pursuing 3. Collating key data via analysis and patent landscaping faster 4. Mitigating bottlenecks through interdepartmental collaboration
Tags : research and development, intellectual property, innovation
     PatSnap
By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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     Adobe
By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Tags : content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
     Adlib Software
By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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     Marketo
By: LeanData     Published Date: Nov 07, 2019
There has been an exciting revolution that is changing the landscape for businesses far and wide. The advancement of marketing and sales technology has enabled businesses to work at the speed of life. But with the rapidly moving technology space, organizations are finding that they’ve built such robust tech stacks that it’s time to re-evaluate just how well their technology is working for them—as opposed to against. With many internal organizations across marketing, sales, and customer success reporting their team’s tech stack consists of 30 or more tools, we are realizing there is a wealth of untapped Executive Summary data at our fingertips. Many have overlooked the role people, process, and data play in maximizing the returns technology can yield. Revenue Operations is a way to bridge gaps between siloed organizations. It is about marketing, sales, customer success, and partner ops teams working better together. This guide is dedicated to exploring the emergence of Revenue Ops, its
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     LeanData
By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
     StrongMail
By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
Tags : whatcounts, email marketing, subscriber lists, email database, databasing, email marketing services/software
     WhatCounts
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
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