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By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
     Aimia
By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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     Akamai Technologies
By: Alterian Inc     Published Date: May 03, 2010
A little book about a BIG subject. Integrated marketing means different things to different people: ...integrating campaigns? ...integrating process? ...integrating data & applications?
Tags : integrated marketing, alterian
     Alterian Inc
By: Amacai     Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
Tags : targusinfo, whitepapers, lead generation, whitepages, voip, wireless service, data management/analytics
     Amacai
By: Anaplan     Published Date: Apr 06, 2016
A Harvard Business Review Analytics Services White Paper Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization. Download this white paper to discover the three steps to moving towards finance-led integrated business planning recommended by the Harvard Business Review.
Tags : analytics, planning, cfo, operations, business practices, revenue, growth, enterprise business
     Anaplan
By: Anaplan     Published Date: Apr 14, 2016
Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization.
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     Anaplan
By: Anaplan     Published Date: Nov 27, 2017
"Your sales compensation plan must align to market practices to attract, motivate, and retain the right talent. But only 20 percent of companies surveyed reported complete alignment between the sales compensation program and company objectives. To achieve the full benefit of an aligned sales compensation plan and a productive sale force, it is best to streamline the many siloed sales planning processes, including: • Revenue • Cost of sales • Account potential • Sales capacity • Territory and quota • Sales forecasting Download this white paper to see how successful compensation programs can collate numerous data inputs and align processes to meet business goals."
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     Anaplan
By: Anaplan     Published Date: Sep 07, 2018
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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     Anaplan
By: Anaplan     Published Date: Apr 02, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Apr 09, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
Tags : appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
     AppNexus
By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
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