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By: Blue Coat     Published Date: Feb 09, 2016
Lots of marketing claims are being made by Cloud Data Protection Gateway providers. It’s time for critical analysis. This Blue Coat paper reviews the key questions Security, Governance & Risk and IT should be asking vendors.
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     Blue Coat
By: Blue Coat Systems     Published Date: Jul 18, 2013
Several years ago, a transformation in IT began to take place; a transformation from an IT-centric view of technology to a business-centric view of technology that Forrester refers to as business technology (BT). This transformation has a profound impact on the role of the CIO. The CIO must now view himself or herself as a business enabler. He or she must focus on continuously aligning with business objectives, improving delivery capability to support business processes that bring new products and services to market more quickly, fostering innovation, and reducing costs through improved performance. In this custom Technology Adoption Profile (TAP), the data confirms this trend.
Tags : security, technology, business technology, cio
     Blue Coat Systems
By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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     Bluecore
By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
Tags : data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom
     Bluekai
By: Bluekai     Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
Tags : dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance
     Bluekai
By: Box     Published Date: Jun 22, 2018
There’s more to your content than you might think. Beyond the differences of enterprise vs. web vs. cloud content management, new changes in intelligent machine-to-machine apps are reinventing the content management market. In this expert e-guide, we explore a flexible, API-led approach to cloud-based content management and collaboration. Learn about a platform designed to enable you to: • Power content with machine learning and metadata • Drive intelligent capabilities like smart search • Modernize content-based processes • And more
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     Box
By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
Tags : social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence
     Brandwatch
By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: BrightRoll Exchange     Published Date: Apr 03, 2017
Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.
Tags : qsr, qsr marketing, qsr customers, fast food, fast food marketing, casual dining marketing, customer, in-store traffic
     BrightRoll Exchange
By: Brocade Communications Systems     Published Date: Sep 05, 2014
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility.
Tags : network automation, virtualization, cloud computing, agility, network-based, services
     Brocade Communications Systems
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Data about your buyers is extremely valuable. It can be used for targeted remarketing that drives repeat purchases and engaged, loyal customers. When it comes to collecting and using data related to purchases on your site, how do you compare?
Tags : purchase data, buyer data, buyer behavior, data management/analytics
     Bronto
By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
Tags : bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices
     Bronto
By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
Tags : various types of business transactions, cost effectiveness, business-software.com, revealed
     Business Software
By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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     BusinessOnLine
By: CA Technologies     Published Date: Jun 03, 2015
The complexity and high level of integration inherent in SAP environments can make development especially challenging and increase the time required to bring solutions to market. Persistent development and test challenges include unavailable systems, inability to accurately model performance and complex test data requirements. By employing service virtualization to model the core business logic in SAP systems and integrations, teams can free themselves of these constraints, leading to faster build and test cycles, better quality and lower cost.
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     CA Technologies
By: CA Technologies     Published Date: Jun 04, 2015
The complexity and high level of integration inherent in SAP environments can make development especially challenging and increase the time required to bring solutions to market. Persistent development and test challenges include unavailable systems, inability to accurately model performance and complex test data requirements. By employing service virtualization to model the core business logic in SAP systems and integrations, teams can free themselves of these constraints, leading to faster build and test cycles, better quality and lower cost.
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     CA Technologies
By: CA Technologies     Published Date: Aug 24, 2017
The “connected car” market is forecasted to reach $98.42 billion by 20181. The convergence of the app economy, increased connectivity, the Internet of Things (IoT), growth of in-car screen displays and open enterprise data models is giving automotive manufacturers and their partners a wealth of opportunities to improve service delivery and backend supply-chain management.
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     CA Technologies
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