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By: Ensighten     Published Date: Aug 01, 2013
Boosting Marketing Agility With Enterprise Tag & Data Management
Tags : ensighten, marketing, roi, digital ecosystem, data management, enterprise agility, traditional marketing
     Ensighten
By: Ensighten     Published Date: Aug 01, 2013
Empowering Optimization Through Tag Management Solutions
Tags : ensighten, marketing, roi, digital ecosystem, data management, enterprise agility, traditional marketing
     Ensighten
By: Ensighten     Published Date: Aug 15, 2013
Aberdeen Research Brief , Big Data for Marketing: Targeting Success
Tags : ensighten, data, big data, marketing, targeting success, data analytics, data management/analytics
     Ensighten
By: Entrust Datacard     Published Date: Apr 26, 2017
Research in the SSL/TLS security market points to a growing need for securing web applications with high assurance certificates issued by a reputable Certification Authority (CA). The integrity of the CA and the extended services offered through a certificate management platform (CtaaS) can produce a truly secure IT environment for website transactions according to industry analysts, Frost & Sullivan, in their in-depth analysis, SSL/TLS Certificates Market, Finding the Business Model in an All Encrypt World. Organizations want to avoid the negative publicity associated with security breaches and customers want to be assured of data protection when making online transactions. In this condensed report, catch the highlights of current industry trends and the ever important need to secure your server with a reputable CA.
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     Entrust Datacard
By: Entrust Datacard     Published Date: Mar 24, 2017
Research in the SSL/TLS security market points to a growing need for securing web applications with high assurance certificates issued by a reputable Certification Authority (CA). Organizations want to avoid the negative publicity associated with security breaches and customers want to be assured of data protection when making online transactions.
Tags : 
     Entrust Datacard
By: Epicor     Published Date: Dec 06, 2018
Change—and the innovation it creates—increasingly defines the winners and losers in today’s manufacturing industry. As successful manufacturers continue to embrace the Internet of Things (IoT), Industry 4.0, and other digital transformation trends, it’s important to recognize and implement these changes or risk getting left behind by the competition. In this Epicor eBook, we’ll look at five key areas where successful manufacturers must embrace change and use it to drive innovation, competition, and growth—including: • The accelerating pace of technology change • The changing face of the modern workforce • Competing in a global manufacturing marketplace • Tapping the power of analytics and data-driven manufacturing • Charting a path to sustainable, cost-effective compliance We’ll also explain how Epicor Cloud ERP equips manufacturers to regard change as an opportunity rather than a threat. Download the eBook to learn more.
Tags : epicor erp, cloud erp, digital transformation
     Epicor
By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
Tags : marketing, dmps, online data management platforms, crm, data onboarding, online data capture, analytics, data syndicatino
     Epsilon
By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
Tags : modeling, epsilon, marketing, marketing research, roi, transactional data, crm & customer care
     Epsilon
By: Equinix     Published Date: Oct 27, 2014
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
Tags : data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity
     Equinix
By: Equinix     Published Date: Mar 26, 2015
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
Tags : end-users, application performance, strategic data center approach, application optimization, it costs
     Equinix
By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
Tags : esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, interactive marketing
     ESV Digital
By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
Tags : evariant, multi-channel marketing, hospital, patient engagement, digital marketing
     Evariant
By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
Tags : healthcare crm, patient acquisition, precision marketing, healthcare consumer data
     Evariant
By: EVault Inc.     Published Date: Aug 22, 2012
How will you prepare your company for cloud adoption? Cloud services are especially attractive to midmarket companies hit with the high cost of meeting compliance requirements. Author and information security expert Felix Santos discusses: . Information security and data protection in the cloud . Recent cloud standards and audit initiatives . Evaluation criteria for selecting a cloud provider that offers trusted data assurance
Tags : evault, ebook, trusted, data, assurance, cloud, services, compliance
     EVault Inc.
By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
Tags : real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging
     Evergage
By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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     EverString
By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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     EverString
By: Evident.io     Published Date: Nov 23, 2015
AWS is the most widely deployed public cloud infrastructure as a service (IaaS) solution in the world and is a leader in Gartner's Magic Quadrant for IaaS (see "Magic Quadrant for Cloud Infrastructure as a Service"). AWS offers a large number of built-in security capabilities (see Note 1), and questions on the proper practices for securing workloads in AWS are increasing.1 AWS is a not a "consumer grade" IaaS cloud. It is a market leader, with a portfolio of security capabilities and security ecosystem partners unmatched by other IaaS providers. However, simply moving existing workloads to AWS without rethinking security tools, processes and system management will result in workloads that are less secure than they were when located within enterprise data centers. Conversely, a properly managed and secured workload in AWS will be at least as — and, in most cases, more — secure than in an enterprise data center.
Tags : security, best practices, web services, amazon, workload, aws, data centers, enterprise
     Evident.io
By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
Tags : list industry, direct marketing, mailing lists, service bureau, integration, direct mail/marketing
     Evolution of List Rental Fulfillment
By: Exablox     Published Date: Jan 27, 2015
When it comes to the increasingly complex task of managing data storage, many small and midsize organizations face even greater challenges than large, global enterprises. Small and midsize companies have ever-increasing volumes of information to manage and secure, and they are confronting a number of difficulties when it comes to storage. Among the biggest hurdles: ›› Scaling storage as the business grows rapidly ›› Meeting the rising expense of data storage capacity ›› Dealing with the complexity of management and architecture ›› Devoting precious staff time managing storage and data backup Whereas larger organizations have significant IT budgets and staff to handle storage-related challenges, small and midsize companies lack the IT resources to dedicate to storage management. Fortunately, there are new approaches to data storage on the market that can help such companies address their data storage needs without requiring dedicated storage management resources, while at the same ti
Tags : scaling storage, data storage capacity, data backup, data protection, data management, exablox, oneblox
     Exablox
By: Exablox     Published Date: Jan 27, 2015
Object-based storage (referred to as OBS throughout this document) platforms continue to perpetuate cloud and enterprise IT infrastructure. As businesses move toward petabyte-scale data storage, OBS solutions are turning out to be the right choice for balancing scale, complexity, and costs. By way of their core design principles, OBS platforms deliver unprecedented scale at reduced complexity and reduced costs over the long term. Early OBS platforms suffered from "necessity crisis," were too cumbersome to deploy and, in some cases, caused a platform lock-in because of their proprietary access mechanisms. In spite of their from-the-ground-up design, a departure from how traditional SAN and NAS arrays are deployed and, more importantly, a lack of standard interfaces made it difficult for IT organizations to deploy OBS solutions in the infrastructure. Thanks to Amazon S3 and OpenStack Swift becoming de facto access interfaces, this situation has changed.
Tags : network attached storage, nas arrays, storage efficiency, idc storage marketscape, storage data resiliency, storage platform scalability, exablox, oneblox
     Exablox
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Tags : marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
     ExactTarget
By: F5 Networks Inc     Published Date: Aug 25, 2017
With the cloud transforming application development and deployment—enabling organizations to improve flexibility, automate processes, and decrease time to market—some big questions remain. One of the most important issues an organization must address is how it can best employ the smarter tools and limitless scale that the cloud offers. One way that enterprises take advantage of the benefits of the cloud is by deploying their own private cloud, which is a computing model that fosters agility while allowing organizations to maintain control of their infrastructure, while better securing their applications and their data.
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     F5 Networks Inc
By: Fathom SEO     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
Tags : seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
     Fathom SEO
By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
Tags : fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media
     Fathom SEO.
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