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By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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     Google Analytics 360 Suite
By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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     Google Apigee
By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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     Google Apigee APAC
By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Group M_IBM Q1'18     Published Date: Dec 20, 2017
Hyper-complex production meets cognitive computing. Electronics manufacturing is surrounded by continuous complexity. Executives face rising resource costs in traditionally low-cost production markets. They must address increasing customization, shorter lead times, frequently changing requirements and shrinking order sizes – all while managing a sophisticated supply network. They need to examine automation potential and maintain critical institutional knowledge. Thinner margins and increased competition threaten consistent quality, risk greater downtime and reduce desired flexibility. Investments in new equipment and automation systems are increasing the amount of data available from the shop floor, but most is not used to its full potential. Now, cognitive manufacturing is transforming production to address such complexity.
Tags : cognitive manufacuring, electronics manufacturing, production transformation, automation systems, manufacturing
     Group M_IBM Q1'18
By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Group M_IBM Q119     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Dec 20, 2018
The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: Group M_IBM Q418     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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     Group M_IBM Q418
By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
Tags : b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales
     GrowthIntel - INT
By: gyro     Published Date: Jul 05, 2018
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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     gyro
By: gyro     Published Date: Feb 01, 2019
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
Tags : gyro, b2b decision making, business decisions, advertising
     gyro
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
Tags : database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
     Hacker Group, Inc.
By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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     HERE Technologies
By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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     HERE Technologies
By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
Tags : public sector, urbanization, traffic management
     HERE Technologies
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