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By: IBM     Published Date: Jan 02, 2014
For midsize organizations, business analytics offers the crucial ability to transform data into insight and uncover opportunities for growth and competitive advantage. This Aberdeen Sector Insight explores the impact of business analytics in North American midsize organizations.
Tags : ibm, aberdeen group, mid-market analytics, data into insight, business analytics, technology investment, aberdeen sector insight, opportunities for growth
     IBM
By: IBM     Published Date: Jan 02, 2014
The data center is challenged. Many midsize businesses simply do not have designated personnel to care for their data center; they have only a standard room to host the company server and storage infrastructure and have no luxury to expand. In short, they must work within their constrained space.
Tags : ibm, virtualization, midsized businesses, consolidation, optimize virtualization, workload management, automation, increase innovation
     IBM
By: IBM     Published Date: Jan 09, 2014
To operate effectively in different markets, Finnish manufacturer Meka Pro needed to be able to adjust its pricing and manufacturing strategies to each locality, but had no insight into their own data. Read this case study to learn how Meka Pro used IBM® Cognos® software modules to make faster, better business decisions and improve profitability.
Tags : ibm, meka pro, analytics, improve profitability, manufacturing projects, business strategy, competition support, manufacturing strategies
     IBM
By: IBM     Published Date: Jan 09, 2014
This interactive eBook describes how virtualization is not a device to implement, but rather a journey to realize greater and greater gains. Featuring cases from midsize companies around the world, the eBook details how to get started, the importance of consolidation, tangible ways to fully benefit from virtualization and more.
Tags : ibm, virtualization, ebook, midsize businesses, midmarket, virtualization, consolidate, workload management
     IBM
By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
     IBM
By: IBM     Published Date: Mar 13, 2014
When it comes to design patterns, the battle between push and pull has been ongoing since the start. Both models have their place. But the authors of this IBM® Redbooks® Point-of-View article, including IBM WebSphere® VP Jerry Cuomo, argue that in many situations, pushing data to users as it changes can consume far fewer resources than a conventional pull pattern.
Tags : ibm, ibm redbooks, ibm websphere, marketing, mobile, mobile marketing, mobile design, mobile applications
     IBM
By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
     IBM
By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
Tags : ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement, social media
     IBM
By: IBM     Published Date: Jul 07, 2014
Business analytics can empower your business managers to make more fact-based, data-driven decisions that improve operating results. Learn more in a report from Nucleus Research.
Tags : ibm, profitability, analytics, big data, midmarket, midsize companies, data-driven decision making, predictive analytics
     IBM
By: IBM     Published Date: Jul 07, 2014
With so much emphasis in the business world being placed on big data and analytics, it can be easy for midsize businesses to feel like they’re being left behind. These organizations often recognize the benefits offered by big data and analytics, but have a hard time pursuing those benefits with the limited resources available to them.
Tags : ibm, analytics, big data, midmarket, midsize businesses, data-driven insights, business insights, business value
     IBM
By: IBM     Published Date: Jul 07, 2014
The IBM Institute for Business Value conducted a global study to investigate how organizations were creating value from an ever-growing volume of data obtained from a variety of sources. This resulted from data-derived insights, which then guided actions taken at every level of the organization. The findings identified nine levers that enabled the organizations to create the most value.
Tags : ibm, midmarket, ibm global analytics study, analytics, business insights, profitability, big data, business analytics
     IBM
By: IBM     Published Date: Aug 05, 2014
The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged. This Magic Quadrant will help you find the right vendor for your needs.
Tags : ibm, magic quadrant, master data, data, management, solutions, mdm, vendor
     IBM
By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
Tags : ibm, salesforce, mdm, crm, initiatives, data
     IBM
By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Tags : ibm, banking, analytics, roi, marketing, p&l, data, emerging marketing
     IBM
By: IBM     Published Date: Aug 06, 2014
“Big data”– which admittedly means many things to many people – is no longer confined to the realm of technology. Today it is a business imperative and is providing solutions to long-standing business challenges for banking and financial markets companies around the world. Financial services firms are leveraging big data to transform their processes, their organizations and soon, the entire industry.
Tags : ibm, banking, data, big data, financial services, technology
     IBM
By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
Tags : big data, targeted marketing offers, ibm power systems, structured data
     IBM
By: IBM     Published Date: Oct 01, 2014
Read this Gartner Report: Gartner Magic Quadrant for Customer Master Data This Gartner's Magic Quadrant offer insight into the part of the packaged MDM solution market that focuses on how organizations master and share a ""single version"" of customer data
Tags : data management, customer data solutions, mdm, software products
     IBM
By: IBM     Published Date: Oct 01, 2014
How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
Tags : marketing, business strategy, customer service, big data
     IBM
By: IBM     Published Date: Jan 05, 2015
This white paper will discuss the challenges most companies face with managing their data and suggest some strategies and solutions to turn midmarket data into a working asset.
Tags : analytics, midmarket organizations, analytic solutions, midmarket data
     IBM
By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
Tags : market research, new technique, market analysis, customer preferences, customer experience/engagement, business intelligence
     IBM
By: IBM     Published Date: Apr 15, 2015
Technology Adoption Analyst whitepaper by Forrester. This IBM-commissioned profile of IT operations decision-makers at enterprise companies in the US, UK and Germany evaluates IT operations analytics adoption, benefits, and challenges based on Forrester’s own market data and a custom study of the same audience.
Tags : ibm, it operations, decision makers, analytics, market analysis
     IBM
By: IBM     Published Date: Apr 23, 2015
Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets. Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.
Tags : ibm, big data, profit margins, regulations, analytics, customer experience, banking, bank
     IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
     IBM
By: IBM     Published Date: May 27, 2015
This white paper from a leading analyst, VDC Research, outlines some of the key opportunities and challenges facing companies that make the "things" that comprise the Internet of Things.
Tags : internet of things, product development, time to market, data analysis, security
     IBM
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