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By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
Tags : market research, new technique, market analysis, customer preferences, customer experience/engagement, business intelligence
     IBM
By: IBM     Published Date: Apr 15, 2015
Technology Adoption Analyst whitepaper by Forrester. This IBM-commissioned profile of IT operations decision-makers at enterprise companies in the US, UK and Germany evaluates IT operations analytics adoption, benefits, and challenges based on Forrester’s own market data and a custom study of the same audience.
Tags : ibm, it operations, decision makers, analytics, market analysis
     IBM
By: IBM     Published Date: Apr 23, 2015
Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets. Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.
Tags : ibm, big data, profit margins, regulations, analytics, customer experience, banking, bank
     IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
     IBM
By: IBM     Published Date: May 27, 2015
This white paper from a leading analyst, VDC Research, outlines some of the key opportunities and challenges facing companies that make the "things" that comprise the Internet of Things.
Tags : internet of things, product development, time to market, data analysis, security
     IBM
By: IBM     Published Date: May 27, 2015
Tech-Clarity offers the following ten tips to help companies transform their business to take advantage of this opportunity and prepare for growth and profitability.
Tags : internet of things, product development, time to market, data analysis
     IBM
By: IBM     Published Date: Jul 15, 2015
IBM Customer Analytics solutions can help improve marketing campaigns.
Tags : customer analytics, crm, prospect, marketing campaigns, data
     IBM
By: IBM     Published Date: Jul 15, 2015
This paper evaluates the market’s readiness for Zero Trust concepts and technologies, based on Forrester’s own market data and a custom study of the same audience.
Tags : intrusion prevention system, encrypted tunnels, it security, security management, network analysis, visibility capabilities
     IBM
By: IBM     Published Date: Jul 31, 2015
In the rapidly changing market, CSPs need big data/analytics plans that focus on customer objectives, business operations and new revenue generation.
Tags : ibm, telecom, csps, big data, analytics plans, business operations, revenue generation
     IBM
By: IBM     Published Date: Oct 13, 2015
Download this white paper from EuropeanCommunications to learn how leading mobile network operators use analytics to create more targeted marketing. Get real-world examples of companies that are using subscriber analytics to reduce customer churn, and find out what it takes to put big data to work in your organization.
Tags : ibm, eu comms, csp, subscriber analytics, analytics, cem, customer experience marketing, targeted marketing
     IBM
By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
     IBM
By: IBM     Published Date: Nov 09, 2015
IBM believes the Data Warehouse market continues to expand and adapt to address new requirements for user self-service, increased agility, requirements for new data types, lower cost solutions, adoption of open source, driving better business insight, and faster time to value.
Tags : ibm, data, magic quadrant, data management, analytics
     IBM
By: IBM     Published Date: Nov 09, 2015
This report will discuss the challenges most companies face with managing their data and suggest some strategies and solutions to turn midmarket data into a working asset.
Tags : ibm, analytics, strategy, data
     IBM
By: IBM     Published Date: Nov 16, 2015
The market offers an array of choices to organizations planning new data warehouses to manage large and varied data sets. Most vendors emphasize the speed of their products, but few address the real need: to increase speed efficiently, which reduces complexity and cost by simplifying data warehousing.
Tags : ibm, organization, puredata, analytics, research, data warehouse
     IBM
By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports, marketing, data, analytics, digital marketing, interactive marketing, marketing software
     IBM
By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
Tags : marketing analytics, data, ibm, best practices, effective planning
     IBM
By: IBM     Published Date: Mar 04, 2016
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, analytics, marketing platform, data
     IBM
By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
Tags : ibm, ibm institute for business values, c-suite study, cmo, media, entertainment, marketing research
     IBM
By: IBM     Published Date: Jul 15, 2016
This Market Guide helps CISOs identify emerging data-centric audit and protection tools. IBM is positioned with a centralized management console approach across multiple silos and has coverage of all the key capabilities evaluated by Gartner.
Tags : ibm, gartner, data, dcap, data-centric audit protection, security
     IBM
By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
Tags : ibm, watson, social media, analytics, social media analytics, marketing, marketers, internet marketing
     IBM
By: IBM     Published Date: Nov 07, 2016
Is your software defined infrastructure (SDI) for high performance computing (HPC) and big data analytics meeting the needs of your growing business? Would you like to know how to justify the switching cost from unsupported open source software to a commercial grade SDI that ensures your resources are more effectively used cutting down time to market? This webcast will give you an overview of the true costs of building out and managing a HPC or Big Data environment and how commercial grade SDI software from IBM can provide a significant return on investment.
Tags : ibm, platform computing, software defined infrastructure
     IBM
By: IBM     Published Date: Oct 06, 2016
Companies that hope to stay competitive in the marketplace must begin to consider alternatives to x86, or else they will find themselves at a serious infrastructure disadvantage. Performance and flexibility embedded in the architecture can scale in a way that the number of servers can’t, as applications and data grow in depth and complexity.
Tags : linux, server infrastructure, ibm, x86 systems
     IBM
By: IBM     Published Date: Oct 27, 2016
IBM Analytics for Apache Spark for Bluemix is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to other technologies on the market today. Optimized for extremely fast and large scale data processing-you can easily perform big data analysis from one application.
Tags : ibm, apache spark, bluemix, analytics
     IBM
By: IBM     Published Date: Dec 15, 2016
The IBM DataPower Operations Dashboard provides the most robust solution in the marketplace for monitoring DataPower gateways and performing trouble-shooting & analysis. Administrators can view operational data with full-text search to immediately diagnose errors and highlight impact analysis, DevOps can view and troubleshoot their own DataPower services, and business owners can generate automated reports to meet SLA and compliance requirements without assistance from centralized IT.
Tags : ibm, middleware, ibm datapower gateways, ibm datapower operations dashboard
     IBM
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