RSS feed Get our RSS feed

News by Topic

market data

Results 601 - 625 of 987Sort Results By: Published Date | Title | Company Name
By: McAfee Inc     Published Date: Aug 19, 2009
Data is a company's most precious asset-and maintaining secure access for a mobile workforce is vital for midsize organizations. This brief explains the key benefits of implementing a data security solution with McAfee. Read more.
Tags : mcafee, security, data protection, compliance, cyber criminals, midmarket, encryption, security tools
     McAfee Inc
By: McAfee Inc     Published Date: Aug 19, 2009
Anti-virus by itself is no longer enough to protect endpoints, especially in this age of mobile devices and business users on the go. This brief explains the key benefits of implementing an endpoint security solution with McAfee. Read more.
Tags : mcafee, security, malware, compliance, cyber criminals, midmarket, encryption, security tools
     McAfee Inc
By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
Tags : b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch, mailings.com
     MCH
By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
Tags : analytics, attribution, data, big data, marketing data, marketing intelligence, advertising agencies, interactive marketing
     MEDIAPLEX
By: Meltwater     Published Date: Oct 14, 2015
Everyone needs something to strive for to keep them on track. When you (or your boss) are wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights. But what are the right KPIs? And how do you access the right data to use them effectively? Download our e-book on data-driven marketing today for a complete breakdown of KPIs by marketing role, plus the techniques and tools you need to measure your programs.
Tags : meltware, marketing, kpi, data, digital marketing, customer marketing, search marketing, email marketing
     Meltwater
By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
Tags : marketing, data, best practices, business optimization, public relations, communications, emerging marketing, social media
     Meltwater
By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Tags : brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
     Merkle
By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
     Merkle
By: Microsoft     Published Date: Oct 06, 2017
After rapid expansion of vendors and features, players in the operational DBMS market continue converging toward feature parity. Data and analytics leaders will be interested in the lack of Visionaries, competition in the Challengers quadrant and the maturing cloud capabilities among these vendors.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     Microsoft
By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
Tags : 
     Microsoft Azure
By: Microsoft Azure     Published Date: Apr 11, 2018
When you extend the global reach of your enterprise, you’ll find new markets for your products and services. That means reaching more potential customers, bigger growth potential, and higher ROI. But to tap into those emerging markets, you need to provide the best, most consistent user experience. Now, it’s possible for you to build, deploy, and manage modern apps at scale with a globally-distributed database—without the hassles associated with hosting in your data center. Read the e-book Build Modern Apps with Big Data at a Global Scale and learn how Azure Cosmos DB, a globally-distributed turnkey database service, is transforming the world of modern data management. Keep access to your data available, consistent, and safe—with industry-leading, enterprise-grade security and compliance. Start developing the best app experience for your users based on five well-defined consistency models: Strong: Favors data consistency. Ideal for banks, e-commerce processing, and online booking. Boun
Tags : 
     Microsoft Azure
By: Microsoft Azure     Published Date: Apr 11, 2018
Spend more time building great apps and less time managing server infrastructure. Get your solutions to market faster using Azure Functions, a fully managed compute platform for processing data, integrating systems, and building simple APIs and microservices. In this e-book you’ll find use cases, hands-on steps, and tutorials for quickly configuring your own serverless environments. Explore best practices for Functions, and learn how to: Develop event-based handlers on a serverless architecture. Test, troubleshoot, and monitor Azure functions. Automate administrative tasks from development through to deployment and maintenance. Integrate Functions with other Azure services. Build stateful serverless apps and self-healing jobs using Durable Functions. Download the 325-page serverless computing e-book and get access to dozens of step-by-step recipes for quickly building serverless apps.
Tags : 
     Microsoft Azure
By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
Tags : 
     Microsoft Azure
By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
Tags : microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
     Microsoft Corporation
By: Mimecast     Published Date: Apr 04, 2013
The secure email gateway market is mature. Buyers should focus on strategic vendors, data loss prevention capability, encryption and better protection from targeted phishing attacks.
Tags : email, security, dlp, data loss prevention, encryption, business continuity
     Mimecast
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
Tags : 
     Mintigo
By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
Tags : 
     Mintigo
By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
Tags : 
     Mintigo
By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
Tags : 
     Mintigo
By: MobileIron     Published Date: May 07, 2018
The global BYOD and enterprise mobility market continues to experience impressive growth. Preparing for this transformation is more than just a matter of security. It’s a matter of leveraging the people, processes and tools needed to become a Mobile First organization that’s ready to explore a whole new opportunity landscape. This BYOD guide is a great first step toward achieving your mobile transformation by implementing a successful BYOD program. By following the recommendations in this guide, you can deliver a program that meets the needs and preferences of mobile workers, while upholding corporate security and budget requirements. But the true success of any BYOD program depends on its long-term sustainability, which means you must ensure the security of your corporate data, drive user adoption by supporting employees’ device preferences and maintain a flexible technology portfolio that enables business innovation.
Tags : guide, byod, mobility, landscape, organization, program, mobile
     MobileIron
By: MobileIron     Published Date: Nov 07, 2018
In recent years, the market for mobile and cloud technologies has completely shifted the behavior of enterprise users. People can now work anywhere, on any device, to access business apps and data from mobile apps and cloud services. Static, perimeter-based security can no longer keep up with all of the endpoints, users, apps, and data that travel far beyond the corporate firewall. Relying on old security approaches like password-only access control is no longer enough to secure this vast mobile-cloud infrastructure — especially since stolen user credentials were the top cause of data breaches in 2017.
Tags : 
     MobileIron
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Tags : 
     MoreVisibility
By: MoreVisibility     Published Date: Dec 19, 2017
Google has recently released several new products. One of the best visualization tools to hit the market is Google Data Studio. Not only is this product free to all Google Accounts, it’s a great way to visualize your data into a comprehensive report for your business. Here, we will highlight 5 reasons why you should be leveraging Google Data Studio to enhance your reporting.
Tags : 
     MoreVisibility
By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
     MoreVisibility
Start   Previous    18 19 20 21 22 23 24 25 26 27 28 29 30 31 32    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics