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By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
Tags : web analytics demystified, inappropriate attribution models, marketing measurement systems, marketer’s dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics
     IBM
By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Basho     Published Date: Apr 07, 2015
Did you know that the total amount of data will reach 44 zettabytes by 2020 and that 80% of that data will be unstructured data? Are you ready for all of this unstructured data? More importantly, do you know how to turn it into a competitive advantage? Learn about the challenges that come with unstructured data and how to deal with those challenges in our latest publication “Meeting the Challenges of Unstructured Data” In this Whitepaper you’ll learn: What is driving the growth in unstructured data The challenges associated with managing unstructured data How companies are capitalizing on the opportunities that unstructured data presents to save money, time, and create new market opportunities
Tags : basho, unstructured data, competitive advantage, new market opportunities, managing unstructured data
     Basho
By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Tags : email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing
     Eloqua
By: BrightRoll Exchange     Published Date: Apr 03, 2017
Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.
Tags : qsr, qsr marketing, qsr customers, fast food, fast food marketing, casual dining marketing, customer, in-store traffic
     BrightRoll Exchange
By: ARKE University     Published Date: Dec 02, 2015
In this module, you’ll learn how marketers harness the power of data analytics to deliver measurable, value-added results.
Tags : arke, arke university, data analytics, digital marketing, big data, data scientist, web analytics, customer experience/engagement
     ARKE University
By: Juniper Networks     Published Date: Jun 22, 2017
As the pressures of digital disruption force companies to either transform or die, companies in Asia’s BFSI sector are rushing to integrate cutting-edge technologies and roll-out innovative new services to their customers. Fortunately, thanks to rapidly advancing technologies, developments in the regulatory landscape and the initiative of leading BFSI organisations, we are seeing incredible examples of innovation within the sector on a monthly, if not weekly, basis. To celebrate this trend, we will showcase in this article a selection of the latest and greatest innovations offered by Asia’s leading BSFI organisations, which we believe represent the future of BFSI services not just in the region, but worldwide.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     Juniper Networks
By: Juniper Networks     Published Date: Aug 10, 2017
As the pressures of digital disruption force companies to either transform or die, companies in Asia’s BFSI sector are rushing to integrate cutting-edge technologies and roll-out innovative new services to their customers. Fortunately, thanks to rapidly advancing technologies, developments in the regulatory landscape and the initiative of leading BFSI organisations, we are seeing incredible examples of innovation within the sector on a monthly, if not weekly, basis.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     Juniper Networks
By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
Tags : adobe, technology, marketing, cmo, campaign management, customer, data, solutions
     Adobe
By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
     AdRoll
By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
Tags : adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal
     Adobe
By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Tags : neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability
     Neolane, Inc.
By: TeamQuest     Published Date: Sep 05, 2014
TeamQuest Director of Market Development Dave Wagner and Chris Lynn, Safeway's Capacity Manager and Performance Analyst, cover the application of automatic, exception-oriented analytics to a wide variety of IT and business metrics in order to simultaneously optimize service performance and IT cost. Multiple conceptual approaches are shared, including pros and cons. Most of the presentation includes real examples by which Safeway has integrated performance, capacity, business, and power data into an automated optimization process spanning 1000s of servers and virtual servers and their applications.
Tags : automated analytics, automated optimization, it cost, power data
     TeamQuest
By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
Tags : customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability
     iKnowtion
By: Microsoft Azure     Published Date: Apr 11, 2018
When you extend the global reach of your enterprise, you’ll find new markets for your products and services. That means reaching more potential customers, bigger growth potential, and higher ROI. But to tap into those emerging markets, you need to provide the best, most consistent user experience. Now, it’s possible for you to build, deploy, and manage modern apps at scale with a globally-distributed database—without the hassles associated with hosting in your data center. Read the e-book Build Modern Apps with Big Data at a Global Scale and learn how Azure Cosmos DB, a globally-distributed turnkey database service, is transforming the world of modern data management. Keep access to your data available, consistent, and safe—with industry-leading, enterprise-grade security and compliance. Start developing the best app experience for your users based on five well-defined consistency models: Strong: Favors data consistency. Ideal for banks, e-commerce processing, and online booking. Boun
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     Microsoft Azure
By: Microsoft Azure     Published Date: Apr 11, 2018
Spend more time building great apps and less time managing server infrastructure. Get your solutions to market faster using Azure Functions, a fully managed compute platform for processing data, integrating systems, and building simple APIs and microservices. In this e-book you’ll find use cases, hands-on steps, and tutorials for quickly configuring your own serverless environments. Explore best practices for Functions, and learn how to: Develop event-based handlers on a serverless architecture. Test, troubleshoot, and monitor Azure functions. Automate administrative tasks from development through to deployment and maintenance. Integrate Functions with other Azure services. Build stateful serverless apps and self-healing jobs using Durable Functions. Download the 325-page serverless computing e-book and get access to dozens of step-by-step recipes for quickly building serverless apps.
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     Microsoft Azure
By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : digital marketing, telemarketing, lead generation, sales, engagement
     The Mx Group
By: TIBCO Software     Published Date: Jan 17, 2019
2x faster time to market, single view of a client, improved data quality
Tags : data, client, virtualization, software, quality, distribution, bank, access
     TIBCO Software
By: Splunk     Published Date: Sep 10, 2018
The financial services industry has unique challenges that often prevent it from achieving its strategic goals. The keys to solving these issues are hidden in machine data—the largest category of big data—which is both untapped and full of potential. Download this white paper to learn: *How organizations can answer critical questions that have been impeding business success *How the financial services industry can make great strides in security, compliance and IT *Common machine data sources in financial services firms
Tags : cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures
     Splunk
By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Tags : offerpop, digital marketing, social marketing, brand awareness, marketing campaigns, emerging marketing, business intelligence, market research
     Wyng
By: Datastax     Published Date: Jan 17, 2018
In today’s fast-paced business climate, companies are seeing dramatic shifts in their market. Customer expectations are changing faster than ever due to digital disruption in areas like commerce, banking, transportation, healthcare, utilities, and media consumption. Technology is being used to disrupt traditionally “safe” industry norms. Data is being generated at levels never seen before, but companies are having a tough time understanding how to find the gold within the gravel.
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     Datastax
By: SAS     Published Date: Jun 06, 2018
A multitude of “things” generate floods of big data – cars, wearables, machines and appliances. Wouldn’t you like to sift through that noise and become an organization that relies on data to make fact-based decisions? Learn about the three foundations of becoming data-driven – data management, analytics and visualization – and how they can increase profitability, boost performance, raise market share and improve operations. Read about hurdles to becoming a data-driven organization and learn best practices from others. Then get a glimpse of what the future holds with the Internet of Things (IoT), edge analytics, artificial intelligence (AI) and other technology innovations.
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     SAS
By: Dotmailer     Published Date: Nov 06, 2018
The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of the inbox.
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     Dotmailer
By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
Tags : digital environment, hyper competitive, business goals, hybrid it, technology, hpe
     Hewlett Packard Enterprise
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