RSS feed Get our RSS feed

News by Topic

market data

Results 151 - 175 of 988Sort Results By: Published Date | Title | Company Name
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing, emerging marketing, social media
     Phunware
By: Evident.io     Published Date: Nov 23, 2015
AWS is the most widely deployed public cloud infrastructure as a service (IaaS) solution in the world and is a leader in Gartner's Magic Quadrant for IaaS (see "Magic Quadrant for Cloud Infrastructure as a Service"). AWS offers a large number of built-in security capabilities (see Note 1), and questions on the proper practices for securing workloads in AWS are increasing.1 AWS is a not a "consumer grade" IaaS cloud. It is a market leader, with a portfolio of security capabilities and security ecosystem partners unmatched by other IaaS providers. However, simply moving existing workloads to AWS without rethinking security tools, processes and system management will result in workloads that are less secure than they were when located within enterprise data centers. Conversely, a properly managed and secured workload in AWS will be at least as — and, in most cases, more — secure than in an enterprise data center.
Tags : security, best practices, web services, amazon, workload, aws, data centers, enterprise
     Evident.io
By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
Tags : gleanster, marketing, marketing automation, software, automation software, data, content management systems, web analytics
     Gleanster
By: Juniper Networks     Published Date: Aug 10, 2017
Whilst the FSI sector races to implement cutting-edge technologies such as AI, blockchain and automation, there are no mutually agreed upon set of best practices to implement these technologies. As a result, organisations are using their own blend of strategic initiatives and company culture to drive innovation, with varying levels of success. To help, this article features advice from five of the leading experts in the FSI and technology sector today.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     Juniper Networks
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: IBM     Published Date: Nov 07, 2016
Is your software defined infrastructure (SDI) for high performance computing (HPC) and big data analytics meeting the needs of your growing business? Would you like to know how to justify the switching cost from unsupported open source software to a commercial grade SDI that ensures your resources are more effectively used cutting down time to market? This webcast will give you an overview of the true costs of building out and managing a HPC or Big Data environment and how commercial grade SDI software from IBM can provide a significant return on investment.
Tags : ibm, platform computing, software defined infrastructure
     IBM
By: Flexera     Published Date: May 06, 2019
Using new technology to set your business apart can make the difference between getting ahead or falling behind. But staying in control of the growing complexity is a challenge. Enterprise Architecture (EA), IT Service Management (ITSM) and Security teams need enriched technology asset data and accurate analytics so they can keep the enterprise running like a well-oiled machine. Join us to hear R “Ray” Wang, Principal Analyst and Founder of Constellation Research, and Alan Lopez, Senior Director of Global Product Marketing from Flexera, discuss use cases where asset data and analytics are becoming business-critical. Watch the webinar.
Tags : 
     Flexera
By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing. Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
Tags : 
     Simba by Magnitude
By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
Tags : b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch, mailings.com
     MCH
By: MarkLogic     Published Date: Mar 13, 2015
Big Data has been in the spotlight recently, as businesses seek to leverage their untapped information resources and win big on the promise of big data. However, the problem with big data initiatives are that organizations try using existing information management practices and legacy relational database technologies, which often collapse under the sheer weight of the data. In this paper, MarkLogic explains how a new approach is needed to handle the volume, velocity, and variety of big data because the current relational model that has been the status quo is not working. Learn about the NoSQL paradigm shift, and why NoSQL is gaining significant market traction because it solves the fundamental challenges of big data, achieving better performance, scalability, and flexibility. Learn how MarkLogic’s customers are reimagining their data to: - Make the world more secure - Provide access to valuable information - Create new revenue streams - Gain insights to increase market share - Reduce b
Tags : enterprise, nosql, relational, databases, data storage, management system, application, scalable
     MarkLogic
By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
Tags : appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
     AppNexus
By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
Tags : local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
     LogMyCalls
By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
Tags : customer retention, customer experience, real-time personalization, customer insights
     RedPoint Global
By: Ensighten     Published Date: Aug 15, 2013
Aberdeen Research Brief , Big Data for Marketing: Targeting Success
Tags : ensighten, data, big data, marketing, targeting success, data analytics, data management/analytics
     Ensighten
By: BlackLine     Published Date: Aug 06, 2018
The biotechnology and pharmaceutical industry is among the most heavily regulated industries in the world, challenged by evolving regulations, complex compliance requirements and close regulatory scrutiny. At the same time, companies must address the market pressures of globalization, the use of predictive data analytics and digital technologies, and the industry’s ongoing consolidation. In this challenging environment, confidence in internal controls is crucial.
Tags : 
     BlackLine
By: TIBCO Software     Published Date: Aug 23, 2019
For years, manufacturers have been trying to streamline processes and associated supply chains by building marketplaces, standardized exchanges, and monolithic systems. In many cases, these solutions missed the mark, resulting in fragmented and brittle processes without easy data sharing. Blockchain, the underlying technology behind Bitcoin and other cryptocurrencies, can potentially solve these problems. Sharing information via a trusted distributed network with embedded business logic offers many benefits for manufacturing, especially when combined with the IoT and AI communities. Watch this webinar: Blockchain & Manufacturing: A Smarter Way to Drive Efficiency in the Semiconductor and Electronics Supply Chains, with speaker Nelson Petracek, chief technology officer, TIBCO Software.
Tags : 
     TIBCO Software
By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
Tags : 
     Bluecore
By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: Ensighten     Published Date: Aug 01, 2013
Boosting Marketing Agility With Enterprise Tag & Data Management
Tags : ensighten, marketing, roi, digital ecosystem, data management, enterprise agility, traditional marketing
     Ensighten
By: IBM     Published Date: Jun 25, 2018
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel. Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
Tags : 
     IBM
By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : adobe media optimizer, programmatic advertising, engagement and conversion, internet marketing
     Adobe
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
     Adobe
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics