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By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
Tags : ibm, technology, marketing, decision management, data, automation, optimization, business insight
     IBM
By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
Tags : lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
     Lattice Engines
By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
Tags : email marketing, marketing automation, marketing solutions, automation solutions, managed hosting services, website/graphic design, market research, email marketing services/software
     Act-On
By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
Tags : the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data
     Socialbakers
By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     IBM
By: IBM     Published Date: Apr 23, 2015
Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets. Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.
Tags : ibm, big data, profit margins, regulations, analytics, customer experience, banking, bank
     IBM
By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
Tags : adobe, data driven marketing, marketing, business intelligence, market research, traditional marketing
     Adobe
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Server Technology     Published Date: Aug 19, 2014
A number of factors in today’s market are driving the datacenter operator to increase the density and the operational loading of the compute infrastructure.
Tags : server technology, infrastructure, denisty, data center density, lower pue
     Server Technology
By: Oracle Global Marketing     Published Date: Jul 13, 2012
Read the Study that Adds Up to a 2,000 Hour Time Savings Versus SQL Server. ORC International, a global leader in market research, conducted a comparison study between Oracle Database Appliance and Microsoft SQL Server measuring productivity differences between the two solutions.
Tags : database solutions, database appliance, pre-built database, pre-tuned clustered database, ready-to-use clustered database, disaster recovery, high availability, database rolling upgrades
     Oracle Global Marketing
By: Cisco     Published Date: Apr 10, 2015
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand. Cisco's Virtualized Multi-tenant Data Center (VMDC) system defines an end-to-end architecture, which an organization may reference for the migration or build out of virtualized, multi-tenant data centers for new cloud-based service models such as Infrastructure as a Service (IaaS).
Tags : cisco, design, network architecture, mobile devices, best practices, vmdc, data center, cloud computing
     Cisco
By: SolidFire_NetApp     Published Date: Oct 10, 2016
This paper introduces five architectural principles guiding the development of the next generation data center (NGDC). It describes key market influences leading a fundamental enterprise IT transformation and the technological trends that support it. The five principles are: scale-out, guaranteed performance, automated management, data assurance, and global efficiencies. Cloud infrastructure delivery models such as IaaS, private clouds, and software-defined data centers (SDDC) are foundations for the NGDC. In an era where IT is expected to ensure productiongrade support with a plethoric flow of new applications and data, these models demonstrate how to eliminate bottlenecks, increase self-service, and move the business forward. The NGDC applies a software-defined everything (SDx) discipline in a traditional, hardware-centric business to gain business advantage.
Tags : 
     SolidFire_NetApp
By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
Tags : revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, customer experience/engagement
     InsideView
By: IBM     Published Date: Aug 30, 2017
DevOps (short for development and operations), like most new approaches, is only a buzzword for many people. Everyone talks about it, but not everyone knows what it is. In broad terms, DevOps is an approach based on lean and agile principles in which business owners and the development, operations, and quality assurance departments collaborate to deliver software in a continuous manner that enables the business to more quickly seize market opportunities and reduce the time to include customer feedback. Indeed, enterprise applications are so diverse and composed of multiple technologies, databases, end-user devices, and so on, that only a DevOps approach will be successful when dealing with these complexities. Opinions differ on how to use it, however. Some people say that DevOps is for practitioners only; others say that it revolves around the cloud. IBM takes a broad and holistic view and sees DevOps as a business-driven software delivery approach  — an approach that takes a new or en
Tags : devops, ibm, quality assurance, end-user devices, customer engagement
     IBM
By: Intel     Published Date: Apr 16, 2019
Gartner predicts that the public cloud market will surpass USD 300 billion by 2021 . With the big players (Amazon, Google, Microsoft and IBM) taking home 63 percent of the market share , how will next wave CSPs stand out from the crowd? Download Intel's latest whitepaper, Differentiating for Success: A Guide for Cloud Service Providers' to discover how to offer unique services, including: - Providing workload-specific optimizations, for example machine learning or high-performance computing - Targeting a particular geographical area - Focusing on an industry, such as financial services - Delivering emerging technology, such as virtual reality, in-memory databases, and containerization
Tags : 
     Intel
By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
     Oracle
By: Polycom     Published Date: Jul 24, 2014
Consumers anoint—and abandon—providers with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization. The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver. What’s key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
Tags : polycom, digital, connectivity, manufacturing, marketing, customization
     Polycom
By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : digital marketing, operations, big data, analytics, web content management, content management systems
     Progress
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing
     Cisco
By: Epicor     Published Date: Dec 06, 2018
Change—and the innovation it creates—increasingly defines the winners and losers in today’s manufacturing industry. As successful manufacturers continue to embrace the Internet of Things (IoT), Industry 4.0, and other digital transformation trends, it’s important to recognize and implement these changes or risk getting left behind by the competition. In this Epicor eBook, we’ll look at five key areas where successful manufacturers must embrace change and use it to drive innovation, competition, and growth—including: • The accelerating pace of technology change • The changing face of the modern workforce • Competing in a global manufacturing marketplace • Tapping the power of analytics and data-driven manufacturing • Charting a path to sustainable, cost-effective compliance We’ll also explain how Epicor Cloud ERP equips manufacturers to regard change as an opportunity rather than a threat. Download the eBook to learn more.
Tags : epicor erp, cloud erp, digital transformation
     Epicor
By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
Tags : ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
Tags : ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile
     IBM Unica
By: VMware     Published Date: Oct 02, 2018
VMware surveyed approximately 200 senior IT leaders at enterprise, commercial, and SMB organizations worldwide to shed light on the evolving role of IT. In the face of increased pressures, IT oganizations are needing to accelerate development and delivery of applications that power faster time-to-market for the business. In this paper, we chart the progress of CIOs, CTOs and other IT leaders and discuss the top challenges they face in building more nimble, responsive organizations to support their business objectives. We also show how data centre modernization can help organizations deliver the agility required to meet ever-increasing demands for faster innovation through a flexible, service-oriented IT model that employs both private and public clouds. Submit the form to discover the access this latest paper and set the pace in today’s digital economy.
Tags : 
     VMware
By: Progress     Published Date: Jan 22, 2019
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
Tags : 
     Progress
By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
Tags : microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
     Microsoft Corporation
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