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By: iPass     Published Date: Sep 22, 2009
A few short years after 3G service brought us anytime, anywhere broadband-and before Apple rolled out its 3G iPhone-4G networks began raising the bar in select markets. This latest evolution in wireless networking offers faster wireless data transmission speeds, vastly superior coverage and support for a new generation of mobile applications and services.
Tags : ipass, wifi, smartphones, roaming, web portal, vpn, ethernet, connection detail records
     iPass
By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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     Microsoft Azure
By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Oracle     Published Date: Nov 14, 2016
This webinar shows how to get instant clarity with stunningly visual analysis and self-service discovery using Data Virtualization Cloud Service.
Tags : marketing analytics, cloud, cloud computing, virtualization, cloud service, cloud, analytics, oracle
     Oracle
By: MoreVisibility     Published Date: Dec 19, 2017
Google has recently released several new products. One of the best visualization tools to hit the market is Google Data Studio. Not only is this product free to all Google Accounts, it’s a great way to visualize your data into a comprehensive report for your business. Here, we will highlight 5 reasons why you should be leveraging Google Data Studio to enhance your reporting.
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     MoreVisibility
By: ServiceSource     Published Date: Nov 01, 2013
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world. These best practices will give you insight into three key areas: • Data management & renewal opportunity generation • Sales strategy & execution • Continuing the renewal cycle We hope you enjoy this book!
Tags : reducing customer churn, servicesource, recurring revenue, higher profit margins, drive innovation, drive performance, saas companies, competitive markets
     ServiceSource
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Tags : marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
     ExactTarget
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Revana     Published Date: Mar 14, 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about utilizing structured data and when it’s best to apply geographic modifiers. In this eBook, we have identified six top trends to watch for in 2016, along with best practices for executing on each of them.
Tags : revana, seo, search, integration, data, digital marketing
     Revana
By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
Tags : retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
     SAP
By: Infinity     Published Date: Sep 09, 2015
This eBook illustrates how Infinity believes that Europe’s increasingly digital economies are thriving, and that London is the key to this resurgence.
Tags : europe business, london companies, market leader in data centers, london key advantages for us companies, data center, data protection, infinity, infinity data center experts
     Infinity
By: Birst     Published Date: Jul 16, 2013
Discover seven indications that you need advanced analytics for your CRM application and why they matter. Learn about common CRM data analysis pain points and how advanced CRM analytics can solve them.
Tags : business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics
     Birst
By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
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     Mintigo
By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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     Mintigo
By: Marketo     Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
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     Marketo
By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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     ttec
By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
Tags : email marketing, big data marketing, marketing automation, email personalisation
     Movable Ink
By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
Tags : medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing
     LogMyCalls
By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
     TruSignal
By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
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