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By: HP     Published Date: Sep 02, 2015
Service virtualization enables development and test teams to simulate and model the dependencies of unavailable or limited services and data. Voke conducted a survey of 505 participants from technology and non-technology companies to explore their use of service virtualization and its results. Organizations using service virtualization experienced fewer defects, reduced software cycles, and increased customer satisfaction. The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Tags : analytics software, application management, application performance, cloud applications, cloud virtualization, service virtualization
     HP
By: Riverbed     Published Date: Oct 09, 2012
Wide area network (WAN) optimization market leader, Riverbed, has introduced a new architectural approach that allows IT to consolidate and manage all edge servers in the data center.
Tags : it infrastructure, data, virtualization, optimization, servers, wan optimization
     Riverbed
By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
Today, businesses pour Big Data into data lakes to help them answer the big questions: Which product to take to market? How to reduce fraud? How to retain more customers? People need to get these answers faster than ever before to reduce “time to answer” from months to minutes. The data is coming in fast and the answers must come just as fast. The answer is self-service data preparation and analytics tools, but with that comes an expectation that the right data is going to be there. Only by using a data catalog can you find the right data quickly to get the expected insight and business value. Download this white paper to learn more!
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     Waterline Data & Research Partners
By: Oracle     Published Date: Jan 07, 2014
38 minute webcast discussing the rise of the empowered consumer and how consumers have changed the B2C relationship forever.
Tags : customer experience, customer insight, cmo and cio relationship, marketing and technology collaboration, cmo and cio collaboration, socially enabled enterprise, social business, social listening
     Oracle
By: Red Hat     Published Date: Jan 21, 2011
Chuck Dubuque - Product Marketing Manager, Red Hat Server and desktop virtualization technologies, which bring cost and agility advantages to enterprise IT, have become mainstream in most datacenters. However, after nearly 10 years, virtualized servers still only represent about 30 percent of x86 production workloads due to technology limitations and the expense of proprietary virtualization platforms. In this session, Chuck Dubuque will cover: * The benefits of datacenter virtualization * Technologies in the open source community that will enable pervasive virtualization * The move to the cloud * The particular advantages of Red Hat Enterprise Virtualization and the Red Hat subscription model
Tags : red hat virtual tradeshow, live event, business agility, enterprise virtualization, product marketing, server, desktop virtualization, datacenter
     Red Hat
By: KPMG     Published Date: Oct 09, 2019
Changing attitudes to data privacy leave many firms in a precarious position. When there is so much regulatory variation in different markets, how do firms balance their responsibility for customers’ data with maximising value from that data? Listen now to discover: • The current state of play for data privacy – understanding what your customers want and what the regulators want • How to lay solid foundations to help you adapt to the changing landscape • How to ensure your privacy strategy supports growth.
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     KPMG
By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
     Webtrends
By: LogMeIn     Published Date: Feb 27, 2018
Most customer engagement solutions on the market require complex data analysis and months of implementation before you start seeing results. But Bold360 ai uses Natural Language Understanding to start learning your customers’ needs from the very first interaction. Its smart routing capability directs customers to the best resource available, and captures data in an intuitive dashboard. Start seeing results now with Bold360 ai.
Tags : bold360, engagement, customer, market, data, analysis
     LogMeIn
By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
Tags : gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
     Gleanster Research
By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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     Mintigo
By: Sybase     Published Date: Oct 18, 2011
Watch this webinar for an overview of some of the benefits customers can expect from moving to ASE 15.7.
Tags : enterprise mobility, enterprise mobility software, enterprise mobility solutions, enterprise mobility systems, capital markets, capital markets solutions, capital markets analytics, business intelligence
     Sybase
By: Sybase     Published Date: Oct 18, 2011
Download this document for an overview of some of these capabilities and the benefits customers can expect from moving to ASE 15.7.
Tags : enterprise mobility, enterprise mobility software, enterprise mobility solutions, enterprise mobility systems, capital markets, capital markets solutions, capital markets analytics, business intelligence
     Sybase
By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network
     Rocket Fuel
By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
     ChannelAdvisor
By: Riversand     Published Date: Oct 30, 2017
MDM can add value to the business in many different ways. It most often does so indirectly, as an enabler for other business and IT initiatives. Some of these areas of potential benefit support shorter-term or tactical efforts at helping the business operate more efficiently — that is, they help to reduce the cost bases to "run the business." Some benefit areas of MDM are related more to helping users "grow the business." That is, they help to increase the revenue and market share within a given business model or framework. Yet other areas of opportunity fall into the "transform the business" arena — for example, allowing customer support representatives to perform inside sales activities enabled by trusted customer and product master data.
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     Riversand
By: IBM     Published Date: Oct 31, 2013
Turn marketing challenges into opportunities with marketing performance analytics
Tags : financial accountability, roi, return on investment, accountability, marketing analytics, performance analytics, business analytics, metrics
     IBM
By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: IBM     Published Date: Apr 15, 2015
Technology Adoption Analyst whitepaper by Forrester. This IBM-commissioned profile of IT operations decision-makers at enterprise companies in the US, UK and Germany evaluates IT operations analytics adoption, benefits, and challenges based on Forrester’s own market data and a custom study of the same audience.
Tags : ibm, it operations, decision makers, analytics, market analysis
     IBM
By: VMware SD-WAN by VeloCloud     Published Date: May 21, 2019
As organizations prioritize digital transformation initiatives, many are finding that legacy networks are holding them back. To support new business models, cloud adoption, and an explosion in connected devices, modern networks must support interoperability across data centers, multiple clouds, branch locations, and edge devices. Applications now run at every point on this spectrum, and they are critical to businesses’ ability to win in hypercompetitive marketplaces. Yet, even as business success has become more dependent on this new architecture, and the amount of data flowing across connections has increased, many organizations still lack a unified approach to management, automation, and security
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     VMware SD-WAN by VeloCloud
By: IBM     Published Date: May 22, 2017
An investment firm is only as good as its data and its ability to leverage that data to make smart trades. A firm’s ability to differentiate itself in meeting market needs and bringing new products to market all hinge on its ability to squeeze maximum value out of all available data. But when it comes to implementing the right technology and processes to support a data-reliant business, those three factors present tremendous challenge
Tags : cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
     IBM
By: Group M_IBM Q1'18     Published Date: Dec 20, 2017
Hyper-complex production meets cognitive computing. Electronics manufacturing is surrounded by continuous complexity. Executives face rising resource costs in traditionally low-cost production markets. They must address increasing customization, shorter lead times, frequently changing requirements and shrinking order sizes – all while managing a sophisticated supply network. They need to examine automation potential and maintain critical institutional knowledge. Thinner margins and increased competition threaten consistent quality, risk greater downtime and reduce desired flexibility. Investments in new equipment and automation systems are increasing the amount of data available from the shop floor, but most is not used to its full potential. Now, cognitive manufacturing is transforming production to address such complexity.
Tags : cognitive manufacuring, electronics manufacturing, production transformation, automation systems, manufacturing
     Group M_IBM Q1'18
By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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     Emarsys - APAC
By: Carbonite     Published Date: Jul 18, 2018
With more and more employees spread around the globe, IT teams face a conundrum: how to secure an increasing amount of data traveling outside the network while preserving workforce productivity in an increasingly interconnected and global market. It’s up to IT decision-makers to protect and secure company data in a way that promotes user access without imposing overly restrictive or cumbersome device policies. When it comes to protecting data on laptops and mobile devices, several key factors are essential for today’s businesses:
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     Carbonite
By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
     Oracle
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