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By: Adobe     Published Date: Apr 04, 2018
Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.
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     Adobe
By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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     Reputation.com
By: Red Hat     Published Date: Jan 07, 2019
Agile integration — combining integration technologies, Agile delivery techniques, and cloud-native platforms to improve speed and security of software delivery — is a critical foundation for successful digital transformation. The pace of digital innovation and disruption continues to accelerate, driving the need for faster change to business models, processes, and applications. Firms that can quickly reconfigure and reconnect old and new applications have the advantage, and those with slow integration processes are at serious risk of losing customers. An Agile combination of integration and custom development is needed to meet the customer’s expectations and avoid losing market share to competitors that do put the customer first.1 For this study, we assessed the differences between successful and less successful Agile integration and app delivery strategies, why some firms can change their business faster, and what makes one integration strategy better than another.
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     Red Hat
By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
     Sprinklr
By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
Tags : aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy, content management systems, interactive marketing
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : marketing, mobile, strategic, responsive design, measurement, optimization, customer experience/engagement, business intelligence
     Marketo
By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty
     Marketo
By: HP Data Center     Published Date: Mar 25, 2009
The need for reliable data centers is growing, especially in the small to medium sized business market.  So too is the price of data centers -- both in terms of initial cost and Total Cost of Ownership (TCO) -- as equipment, service and utility costs continue to escalate.  How is a data center manager going to support an IT-based business strategy that hinges on high availability, at a reasonable business cost?  Insource? Outsource? Build? Lease? This presentation looks at the factors driving data centers costs, their impact, how they can be controlled, and how to justify the data center you need.
Tags : data center costs, hp data center, tco, total cost of ownership, price of data centers, it spending, it architecture, insource
     HP Data Center
By: Cornerstone OnDemand     Published Date: Dec 10, 2014
What do we mean by agility? It’s how powerfully your organization can react to changes in the marketplace, recognize and close employee skill gaps, and align the right people in the right places to handle any pivots in business strategy. How can you make your organization more agile? There are several critical things you must do. Learn about it all in this whitepaper.
Tags : cornerstone ondemand, agility, organizations, business agility, business strategy, employee skills, productivity
     Cornerstone OnDemand
By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo, interactive/pr agencies
     Adobe
By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Tags : seewhy, marketing, email, email address, promotional emails, email marketing, web analytics, business intelligence
     SeeWhy
By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Tags : brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
     Merkle
By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
     Merkle
By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
Tags : data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions
     Merkle
By: Dell     Published Date: Sep 12, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
Tags : data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
     Dell
By: Oracle     Published Date: Apr 03, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy
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     Oracle
By: Marketo     Published Date: Sep 09, 2015
This guide will take you through mobile marketing from A to Z.
Tags : marketo, mobile marketing, mobility, mobile marketing strategy, mobile apps, mobile, content management systems, interactive marketing
     Marketo
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