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market strategy

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By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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     Marketo
By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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     Marketo
By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to use every mobileopportunity to your advantage. This report shows you how to optimize your website for mobile devices; take advantage of mobile context; create richer mobile experiences by adding video and interactivity
Tags : e-commerce
     Limelight Networks
By: Okta     Published Date: Aug 12, 2015
The Forrester Wave report identifies the six most significant identity solution providers in the market, evaluating the strengths and weaknesses of each vendor against 15 criteria, including current offering, strategy and market presence. Access your complimentary Forrester Wave report and learn why Okta is named a leader in the space.
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     Okta
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
In the real world, IT must combine hardware, software, and technologies from multiple vendors to solve business problems. 3cV is the combination of HP 3PAR Utility Storage with HP BladeSystem. Find out more in this white paper.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This ESG Lab Validation Report sponsored by HP + Intel examines a number of backup and recovery solutions and evaluates their ease of implementation as well as their ability to improve reliability and reduce costs.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
Be in the know about the appropriate criteria which will enable your "tier-1" storage to cope and respond to the needs of the "next-generation data center".
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This white paper sponsored by HP & Intel introduces a solution that can extend tier-1 storage choice to provide a combination of power, flexibility, economy and ease.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This white paper sponsored by HP & Intel discusses Exchange business drivers, market dynamics, and storage trends -- and how HP & Intel storage solutions can enhance an Exchange environment.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
In this white paper, find out more about HP Converged Storage - a convergence of advanced HP Infrastructure gathered together within a cohort storage product portfolio that will offer your business performance and agility.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
In this paper sponsored by HP and Intel, we examine each of the major technologies in the Information Supply Chain that should be considered as part of an integrated strategy and then show how they interrelate.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This white paper sponsored by HP + Intel evaluates a solution that aims to enable the movement of data without physical limitations. Read now and see how this could enable agility and efficiency.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This paper sponsored by HP & Intel introduces a next-generation storage option for virtual and cloud data centers. Learn how to overcome the flexibility and scalability challenges of outdated storage solutions.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This report sponsored by HP & Intel discusses the latest trends that are setting the stage for the next era of computing. Learn about the new infrastructure and storage trends that are changing the way business storage works today.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This interactive document sponsored by HP & Intel outlines storage solutions available today and reveals customer opinions. See case studies and success stories, and discover how a Converged Infrastructure could benefit your organization.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This Taneja Group white paper sponsored by HP & Intel can help you overcome the problems caused by these changes in order to get the most out of virtualization.
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This report sponsored by HP + Intel outlines a strategy for getting the benefits of the cloud quickly. Learn about the solutions that can help you save time, improve storage efficiency and maintain a secure, available environment.
Tags : intel, storage, 2.0, cloud, infrastructure, virtualization, infrastructure, trends
     HP and Intel® Xeon® processor
By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
Companies faced with growing capacity requirements, underutilization of existing storage assets, and administrative inefficiency are searching for ways to decrease both cost and complexity. Read on to find out more about HP 3PAR Utility Storage now!
Tags : intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
     HP and Intel® Xeon® processor
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising, search marketing
     Adobe
By: Yammer     Published Date: May 23, 2012
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
Tags : yammer, enterprise social, integration, cloud, adoption
     Yammer
By: Urban Airship     Published Date: Oct 08, 2013
Want to see our best customer success stories (and maybe gather a few ideas from other brands’ best practices)? Our newest pocket-sized offering highlights customers from various industries, their objectives, and spectacular results in engagement, revenue and loyalty.
Tags : mobile marketing strategy, mobile relationship management, mobile marketing, push messaging, mobile engagement
     Urban Airship
By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
Tags : b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends
     Movéo Integrated Branding
By: Hubspot     Published Date: Apr 23, 2013
Effective marketing starts with understanding the buyer, but also understanding your competitors. It's important to see where your competitors are succeeding, and where they're failing. Download this guide to help you stay up to speed with what your competitors are doing while staying on track for your own business strategy.
Tags : marketing software, competitive intelligence, competitive marketing, marketing audit, marketing strategy, monitoring and benchmarking, tracking competitors, hubspot
     Hubspot
By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Tags : online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media
     Hubspot
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