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By: Interactive Intelligence     Published Date: Feb 14, 2012
Read how to improve cross-selling and up-selling, claims efficiency and market opportunities from insurance and IT industry authority, Mark Breading, SMA partner at SMA Strategy Meets Action.
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     Interactive Intelligence
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
Tags : database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
     Hacker Group, Inc.
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Tags : direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
     Hacker Group, Inc.
By: IBM     Published Date: Feb 03, 2010
Catch the latest analyst insights on what matters in the UC market - what is critical - the value of telephony integration - and the benefits of a sound call control strategy.
Tags : ibm ep, empowering people, telephony integration, unified communications, collaboration cost
     IBM
By: SEPATON     Published Date: Mar 11, 2008
Forrester evaluates 12 virtual tape library (VTL) vendors across 58 criteria to determine a relative ranking that centers on strength of current offering as well as market strategy.  This report is a must-read for companies considering revising their data protection strategies to include VTL.
Tags : vtl, virtual tape library, backup, recovery, storage, storage virtualization, sepaton
     SEPATON
By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
Tags : brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing
     BrightCove
By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : aprimo, cmo, marketing, integrated marking, marketing tools, business intelligence, market research, data management/analytics
     Aprimo
By: IBM Software     Published Date: Aug 04, 2010
Hear from Security Executive, Jack Danahy, of IBM's Rational Software Group explain why application security is a critical priority for 2010 and beyond. He will highlight the drivers in the marketplace, define what application security encompasses, explain the business impact of developing an application security strategy, provide insight into how to get started on implementing an application security process, and give examples of best practices of a solid application security approach.
Tags : ibm ouncelab, application security tools, best practices, database management, network security, security management, application security, security
     IBM Software
By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
Tags : urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Tags : urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement
     Urban Airship
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy, interactive marketing
     Adobe
By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Tags : crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring
     Crimson Hexagon
By: SilverSky     Published Date: Dec 11, 2014
Forrester's 26-criteria evaluation of managed security service providers (MSSPs) included the 13 most significant vendors in the North American market that security and risk professionals can turn to for solving some of their most important security challenges. Forrester’s assessment evaluates MSS offerings based on current offering, market presence and strategy. SilverSky was named a “leader” in the report, with highest marks for delivery capabilities and services and its market presence in North America. Forrester states in the report that, “SilverSky capabilities rival those of larger companies."
Tags : mssps, managed security service, security challenges, security professionals, security
     SilverSky
By: The Starr Conspiracy     Published Date: Mar 29, 2013
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Tags : marketing strategy, channels, marketing channels, starr conspiracy, effective channel marketing, emerging marketing, internet marketing, marketing research
     The Starr Conspiracy
By: The Starr Conspiracy     Published Date: Mar 29, 2013
In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.
Tags : market share, marketing strategy, hcm marketing segments, marketing savvy, emerging marketing, internet marketing, marketing research, traditional marketing
     The Starr Conspiracy
By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
Tags : social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
     Telligent June 2013
By: Telligent June 2013     Published Date: Jun 13, 2013
Online communities help customers connect with their peers and your brand in a more meaningful and measurable way than is possible with social networks like Facebook, Twitter and Pinterest.
Tags : social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
     Telligent June 2013
By: New Relic     Published Date: Mar 17, 2015
The biggest change your technology management team must handle in executing a successful cloud strategy is prioritizing delivery against business priorities, not its own. The business wants faster time-to-market, greater agility, and more flexibility from the cloud strategy. This means setting priorities and creating metrics for previously unmeasured items.
Tags : technology management, could computing, cloud strategy, autonomy, cloud success
     New Relic
By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Tags : constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
     Constant Contact
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
     Mindtree
By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: Optimizely     Published Date: Dec 01, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
Tags : digital marketers, optimization, customer experiences, optimization strategy
     Optimizely
By: HPE Intel     Published Date: Feb 17, 2016
Strategies for State, Local, and Education IT Management View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt. Participants: Mark Meyers is the CTO and DIS Director of the state of Arkansas Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University Leo Leung is the VP of Corporate Marketing at Scality Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise Wyatt Kash is the VP of Content Strategy at Fedscoop
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     HPE Intel
By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing
     Adobe
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