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By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : uberflip, data, marketing, content, content marketing, emerging marketing, internet marketing, marketing research
     Uberflip
By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
     LeadGenius
By: IBM     Published Date: Oct 13, 2017
This BARC document is the third edition of our BARC Score business intelligence vendor evaluation and ranking. This BARC Score evaluates enterprise BI and analytics platforms that are able to fulfill a broad set of BI requirements within the enterprise. Based on countless data points from The BI Survey and many analyst interactions, vendors are rated on a variety of criteria, from product capabilities and architecture to sales and marketing strategy, financial performance and customer feedback.
Tags : barc. business intelligence, analytics, customer feedback
     IBM
By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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     EverString
By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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     Iterable
By: Drift     Published Date: Aug 05, 2019
Drift and Demandbase are joining forces to revolutionize the way businesses do accountbased marketing (ABM). Want to join us? In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. When you’re finished reading, you’ll come away with a step-by-step set of instructions for implementing a conversational ABM game plan for your business.
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     Drift
By: Interactive Intelligence     Published Date: Feb 14, 2012
Read how to improve cross-selling and up-selling, claims efficiency and market opportunities from insurance and IT industry authority, Mark Breading, SMA partner at SMA Strategy Meets Action.
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     Interactive Intelligence
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
Tags : database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
     Hacker Group, Inc.
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Tags : direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
     Hacker Group, Inc.
By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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     Adobe
By: IBM     Published Date: Feb 03, 2010
Catch the latest analyst insights on what matters in the UC market - what is critical - the value of telephony integration - and the benefits of a sound call control strategy.
Tags : ibm ep, empowering people, telephony integration, unified communications, collaboration cost
     IBM
By: SEPATON     Published Date: Mar 11, 2008
Forrester evaluates 12 virtual tape library (VTL) vendors across 58 criteria to determine a relative ranking that centers on strength of current offering as well as market strategy.  This report is a must-read for companies considering revising their data protection strategies to include VTL.
Tags : vtl, virtual tape library, backup, recovery, storage, storage virtualization, sepaton
     SEPATON
By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
Tags : brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing
     BrightCove
By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : aprimo, cmo, marketing, integrated marking, marketing tools, business intelligence, market research, data management/analytics
     Aprimo
By: IBM Software     Published Date: Aug 04, 2010
Hear from Security Executive, Jack Danahy, of IBM's Rational Software Group explain why application security is a critical priority for 2010 and beyond. He will highlight the drivers in the marketplace, define what application security encompasses, explain the business impact of developing an application security strategy, provide insight into how to get started on implementing an application security process, and give examples of best practices of a solid application security approach.
Tags : ibm ouncelab, application security tools, best practices, database management, network security, security management, application security, security
     IBM Software
By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
Tags : urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Tags : urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement
     Urban Airship
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy, interactive marketing
     Adobe
By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Tags : crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring
     Crimson Hexagon
By: SilverSky     Published Date: Dec 11, 2014
Forrester's 26-criteria evaluation of managed security service providers (MSSPs) included the 13 most significant vendors in the North American market that security and risk professionals can turn to for solving some of their most important security challenges. Forrester’s assessment evaluates MSS offerings based on current offering, market presence and strategy. SilverSky was named a “leader” in the report, with highest marks for delivery capabilities and services and its market presence in North America. Forrester states in the report that, “SilverSky capabilities rival those of larger companies."
Tags : mssps, managed security service, security challenges, security professionals, security
     SilverSky
By: The Starr Conspiracy     Published Date: Mar 29, 2013
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Tags : marketing strategy, channels, marketing channels, starr conspiracy, effective channel marketing, emerging marketing, internet marketing, marketing research
     The Starr Conspiracy
By: The Starr Conspiracy     Published Date: Mar 29, 2013
In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.
Tags : market share, marketing strategy, hcm marketing segments, marketing savvy, emerging marketing, internet marketing, marketing research, traditional marketing
     The Starr Conspiracy
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