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market strategy

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By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
Tags : marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak, email marketing services/software
     AppSense
By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
Tags : marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response
     Connectus
By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
Tags : marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
     IBM
By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
Tags : sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile
     PKWARE
By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Tags : analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry
     Customer Chemistry
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
Tags : product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
     ZIGZAG Marketing, Inc.
By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
Tags : godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business
     Godfrey
By: HP - Enterprise     Published Date: Jun 04, 2013
The rapid pace of mobile apps demands new approaches to functional testing. To bring high-quality software to market quickly, your organization needs a strategy that moves you beyond the limitations of testing conducted on devices you manage in an internal lab. This paper outlines five strategic steps to get you there today-and move your processes into the era of the app.
Tags : mobile testing, app testing, white paper, high-quality software
     HP - Enterprise
By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
Tags : globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click, other
     GlobalSpec
By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
Tags : clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
     Clarity Quest Marketing
By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
Tags : marketing process improvement, marketing resource management, aprimo, marketing productivity
     Aprimo, Inc.
By: Motorola, Inc.     Published Date: Feb 20, 2009
The purpose of this research and market trends study was to better understand the Information Technology (IT) environment and business strategy concerning enterprise mobility systems and mobility applications.
Tags : motorola, mobility, enterprise mobility
     Motorola, Inc.
By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas
     Radian6
By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : radian6, marketing, social media, video, blogs, content strategy, business intelligence, market research
     Radian6
By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : integrated marketing, marketing, multichannel, marketing technology, collaboration, email marketing, emerging marketing, social media
     SAS
By: SAS     Published Date: Apr 08, 2013
An Integral Part of an Overall Marketing Operations Management Strategy.
Tags : sas, marketing operations, digital assets, graphics, advertisements, marketing process, digital asset management
     SAS
By: Oshyn, Inc     Published Date: Sep 08, 2010
Today successful websites depend on the right technology, the right content and the right online marketing.
Tags : social media strategy, online marketing, content strategy, website marketing, web content management, wcm, cms, content management systems
     Oshyn, Inc
By: Suzy Feine     Published Date: Sep 30, 2010
Press releases are no longer just a means to announce business news. Learn the five reasons why press releases can have a dramatic effect on your company's marketing strategy.
Tags : marketing, seo, press release, media, editors, search engine optimization (seo)
     Suzy Feine
By: CollabNet     Published Date: Jan 07, 2011
Join Victoria Griggs, Sr. Director of Marketing, and Chris Clarke, VP of Product Management and Strategy at CollabNet, to review Agile ALM adoption trends, challenges, and real world success stories from teams who have combined Agile methods with application lifecycle management for real business results.
Tags : collabnet, agile alm, product management, application lifecycle management, collaboration
     CollabNet
By: East Coast Catalyst     Published Date: Jan 26, 2011
A white paper to assist senior managers in planning their corporate or business unit digital strategies.
Tags : digital marketing strategy, web marketing strategy, interactive marketing
     East Coast Catalyst
By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
Tags : relationship, interactive, marketing, call centers, multi channel, interactive marketing, marketing software, crm solutions/software
     Pinpoint Systems Corporation
By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
Tags : 
     MicroStrategy
By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: Spredfast, Inc.     Published Date: Mar 04, 2014
Are you ready to make the most of your social strategy and build lasting relationships?
Tags : spredfast, viral video, online video, marketing, social strategy
     Spredfast, Inc.
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