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By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : revana, seo, search, integration, data, digital marketing, paid seach, search marketing
     Revana
By: Medium Blue     Published Date: Jan 29, 2007
Search engine marketing services need to be able to stay on top of all of the latest industry developments and to be aware of the trends that are sure to shape the industry’s future. Learn more about the issues that search engine marketing firms will be contending with as the SEO industry continues to change on a regular basis.
Tags : search marketing, search engine optimization, medium blue, outsource, outsourcing, seo firm, seo firms, seo company
     Medium Blue
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Tags : lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing
     Omniture
By: Schneider Electric     Published Date: Jun 07, 2019
Colocation providers are dealing with market forces that represent both great opportunity and significant challenge – in some cases from the same development. Providers have to deal with an ever-changing set of buyers, with CFOs and COOs playing an increased role in the decision-making. And they need to address emerging trends such as the Internet of Things and cloud computing, which ,can have both a positive and negative impact on their businesses.
Tags : decision-making, emerging threats, schneider electric, - colocation data center threats, colocation provider
     Schneider Electric
By: IBM     Published Date: Mar 17, 2009
This Webcast is brought to you by Manufacturing Business Technology, PTC, IBM. It addresses what Companies recognize as the market trends that are driving the need for Product Lifecycle Management (PLM), and how PLM is delivered with alternative business scenarios. Key speakers are Jim Brown, President and analyst of Tech-Clarity Inc, Tom Shoemaker, VP of Solutions Marketing for PTC, and Naseem Rao, Global Solutions Executive for IBM.
Tags : ibm, telelogic, core business values, business continuity, change and configuration management, best practices, plm, market trends
     IBM
By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Tags : analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry
     Customer Chemistry
By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
Tags : globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media
     GlobalSpec
By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
Tags : aprimo, marketing challenges, soa, micro marketing, campaign management
     Aprimo, Inc.
By: Motorola, Inc.     Published Date: Feb 20, 2009
The purpose of this research and market trends study was to better understand the Information Technology (IT) environment and business strategy concerning enterprise mobility systems and mobility applications.
Tags : motorola, mobility, enterprise mobility
     Motorola, Inc.
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
     Webtrends
By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
Tags : marketing trends, consumer trends, retail trends, traditional agencies, interactive marketing, customer experience/engagement, market research, branding
     Upshot
By: CollabNet     Published Date: Jan 07, 2011
Join Victoria Griggs, Sr. Director of Marketing, and Chris Clarke, VP of Product Management and Strategy at CollabNet, to review Agile ALM adoption trends, challenges, and real world success stories from teams who have combined Agile methods with application lifecycle management for real business results.
Tags : collabnet, agile alm, product management, application lifecycle management, collaboration
     CollabNet
By: IBM Software     Published Date: Oct 04, 2011
Changes in market conditions and economic uncertainty have forced consumers to make tradeoffs and alter their spending and shopping habits. As a result, more than ever, retailers have to stay on top of trends and better manage their customer relationships, operations and financial performance to maximize profits. Read these customer success stories to learn how four retailers are optimizing their businesses today with business analytics.
Tags : ibm, customer success, analytics, business, technology, profits
     IBM Software
By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
Tags : kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology, interactive marketing
     Kaon
By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
     Spredfast, Inc.
By: HP and AMD     Published Date: Feb 04, 2012
This report sponsored by HP + Intel outlines a strategy for getting the benefits of the cloud quickly. Learn about the solutions that can help you save time, improve storage efficiency and maintain a secure, available environment.
Tags : intel, storage, 2.0, cloud, infrastructure, virtualization, infrastructure, trends
     HP and AMD
By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
     Adobe
By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
Tags : marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
     Adobe
By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
Tags : mobile marketing, mobile trends, mobility
     Adobe
By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : social marketing, social network ad, ad spending trends, social media, social media marketing
     Adobe
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : search, search marketing, mobile marketing, mobile marketing trends, mobility trends
     Adobe
By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
Tags : social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
     Adobe
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