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marketer thinking

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By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, youre always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. Youve likely heard a lot lately about AI in marketing and how it promises to do just that and more, of course. In fact, its pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great your CMO is well aware of AI and what it could do for the business. Youre thinking, What luck! I might not have to put up much of an argument. Then your CMO says, But youre not a data
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     Emarsys
By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: Why 57% of marketers are changing their attribution model this year Why almost 40% of marketers spend a majority of their budgets on measurement alone Why 69% of marketers are using dynamic email based on user behaviour And more! See how you compare!
Tags : performance, marketing, professionals, channels, industry, advertising
     AdRoll
By: Madden Communications     Published Date: Sep 28, 2017
More sales. Cost efficiency. Higher profits. Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them. Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably. It entails, however, embracing new ways of thinking that can involve unlearning the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.
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     Madden Communications
By: AdRoll     Published Date: Apr 05, 2017
Did you know... 57% of marketers are changing their attribution model this year Almost 40% of marketers spend a majority of their budgets on measurement alone 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
Tags : performance marketing, marketing survey, marketing channels, marketing, performance, advertising
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: The challenges marketers are tackling when creating mobile campaigns The attribution models marketers are moving toward The key performance indicators marketers are using to measuring to determine the success of their campaigns The channels marketers are using to run programmatic advertising And more! See how your campaigns compare to those of 350 other marketers.
Tags : marketing, programmatic advertising, performance marketing, adaptation
     AdRoll
By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
Tags : godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
Tags : godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising, interactive/pr agencies
     Godfrey
By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach todays empowered customer, but whats that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organizations digital marketing team.
Tags : multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing, customer experience/engagement, market research
     Monetate
By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach todays empowered customer, but whats that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organizations digital marketing team.
Tags : multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing, customer experience/engagement, market research
     Monetate
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