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By: Adobe     Published Date: Apr 25, 2016
De toute évidence, les personnes interrogées en sont conscientes : 94 % d’entre elles estiment qu’il sera important d’améliorer le processus de création et de diffusion du contenu pour améliorer l’expérience client. En outre, 91 % des sondés sont du même avis concernant l’importance d’améliorer la collaboration entre les équipes créatives et marketing.
Tags : data, customer experience, customer relationship, crm & customer care
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
Tags : marketing, data, customer relationship, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
Tags : customer experience, marketing, data management, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
Tags : customer experience, marketing, data management, crm solutions/software, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Cinquante ans plus tard, dans le monde réel de l’entreprise, la révolution annoncée dans cette scène atteint enfin un nouveau tournant. Technologie et créativité fusionnent pour créer des campagnes marketing d’une efficacité sans commune mesure avec celles d’il y a à peine dix ans.
Tags : marketing, data, customer relationship, crm solutions/software, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Marketer in jeder Branche erkennen die neuen Rahmenbedingungen für Kundenerlebnisse. Natürlich stellen sie sie vor neue Herausforderungen, aber sie inspirieren auch zu Kreativität, Enthusiasmus und Erfolg. Wir hoffen, dass dieser Bericht Sie beim Start in das Jahr 2016 unterstützt. Vielleicht liefert er Ihnen sogar neue Ideen zur Bedeutung von Marketing für Ihr Unternehmen
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     Adobe
By: Adobe     Published Date: Apr 25, 2016
Wenn Sie es richtig angehen, kann datengesteuertes Marketing für Sie mehr sein als nur ein Tool, mit dem sich Ihre Verkaufszahlen steigern lassen. Es handelt sich um eine Methodik bzw. Denkweise, die Ihr Unternehmen zu einem wesentlichen Umsatzanstieg und einem höheren Shareholder Value führen kann. Diese dreiteilige E-Book-Reihe hält das Erfolgsrezept für Sie bereit.
Tags : marketing, customer experience, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : customer experience, marketing, data management, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
Tags : digital asset management, marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Im Zuge der Entwicklung des digitalen Ökosystems um das traditionelle Marketing entstanden isolierte Abteilungen, was unterschiedliche Botschaften, Kampagnen und Erlebnisse zur Folge hatte. Zur Schaffung einheitlicher und ansprechender Erlebnisse auf allen Kanälen ist großes Engagement im gesamten Unternehmen erforderlich.
Tags : marketing, customer experience, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing, web analytics, customer experience/engagement, email marketing services/software
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : content management, customer experience, content management, customer engagement, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : content management, customer experience, content management, customer engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
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     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps, crm & customer care
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : mobility, mobile devices, mobile strategy, apps, mobile apps, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Download this guide to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : cross channel, campaign management, campaign management tools, internet marketing, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : cross channel, campaign management, campaign management tools
     Adobe
By: Adobe     Published Date: Oct 10, 2016
We make it our duty to understand all aspects of digital marketing. For seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally.
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     Adobe
By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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     Adobe
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