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By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
Tags : marketers, marketing channels, data, internet, data-driven, internet marketing, traditional marketing
     Adobe
By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : social media, digital, brands, marketing campaign, consumer, digital marketplace, interactive marketing
     Adobe
By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
Tags : a guide to email marketing, transforming email marketing, email marketing tactics, email marketing, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending, email marketing, emerging marketing, social media, advertising agencies
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media, interactive marketing, customer experience/engagement, social media marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, content management systems, marketing software, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies, content management systems, marketing software, marketing research
     Adobe
By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Tags : influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
     Crowdtap
By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
Tags : email marketing, email automation, conversion rates, email targeting, email marketing services/software, list management
     PulseConnect
By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Tags : email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft
     PulseConnect
By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : marketing, campaigns, campaign strategy, cmo, social business, social media, search marketing, email marketing
     Jive Software
By: Jive Software     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : marketing, campaigns, campaign strategy, cmo, social business, social media, search marketing, email marketing
     Jive Software
By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
Tags : local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
     sweetiQ
By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
     Brainshark
By: Brainshark     Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
Tags : business communications, training, b2b, b2c, customer engagement, marketing, mobility, mobile
     Brainshark
By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : web design, marketing strategy, mobile marketing, web strategy, advertising agencies, website/graphic design
     Bridgeline Digital
By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
Tags : 
     Bridgeline Digital
By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area
     Semcasting
By: Semcasting     Published Date: Feb 14, 2013
This White Paper illustrates three important lessons learned as a result of executing highly targeted campaigns for 36 elected offices in November of 2012.
Tags : hyperlocal targeting, hyper-local targeting, location-based targeting, hyperlocal advertising, hyper-local advertising, digital marketing, ip address targeting, ip geo targeting
     Semcasting
By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Tags : digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies
     Semcasting
By: Workfront     Published Date: Nov 05, 2014
Most marketing executives know that the creative process is central to their success. Branding, design, messaging, campaigns—so much of what a marketing organization does depends in large part on the work of its most imaginative, innovative employees.
Tags : attask, creativity, marketing, innovation, mesaging, branding, design, campaigns
     Workfront
By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
Tags : aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions, voice of the consumer, internet marketing, marketing research
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Mar 06, 2013
How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.
Tags : consumer device, adoption, global markets, crimson hexagon, survival strategy, marketing strategy, emerging marketing, internet marketing
     Crimson Hexagon
By: Silverpop     Published Date: Feb 04, 2013
Silverpop asked some of its partners for their expert ideas on ways to solve four of the most common dilemmas in the digital marketing marketplace.
Tags : digital marketing, email marketing, engagement, newsletter, automation, internet marketing, crm & customer care, sales
     Silverpop
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