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By: WorkBook from Deltek     Published Date: Jul 20, 2018
Marketing agencies are driven by creativity. But turning your agency’s project work into profit isn’t easy when you’re dealing with the pressures of growing client expectations, over servicing, scope creep and eroding margins. In this 3-minute video, Laura Ramos, Forrester VP and Principal Analyst, looks at the challenges and opportunities facing marketing agencies today and ways they can build strategic value with CMO clients to drive success.
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     WorkBook from Deltek
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
     Acxiom Corporation
By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : change, landscape, corporate video production, quantum
     Quantum
By: IBM     Published Date: Jan 19, 2017
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
Tags : ibm, marketing, box, ibm box, campaigns, traditional marketing
     IBM
By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : marketing, content marketing, best practices, business optimization, business practices, advertising agencies
     Tapinfluence
By: Jive Software     Published Date: Jun 26, 2013
Successful marketing is, at its core, all about collaboration. Yet working together—across teams, departments and agencies, as well as with customers and partners—is getting more difficult as the pace of business and the number of moving parts increase. Most marketers still depend on the same tools and methods they used 20 years ago: email, meetings, phone calls and desktop apps, leading to a lot of disconnects, inefficiency and pain. But change is finally at hand.
Tags : marketing, social business technology
     Jive Software
By: Globality     Published Date: Apr 05, 2018
Marketers have to look beyond an agency of record to find external partners with specialised capabilities that can help deliver value to their company. However, finding and vetting these new kinds of partners are significant challenges.
Tags : globality, marketing, marketing consultant, marketing agencies, ad agencie, outsourced marketing, interactive/pr agencies, traditional agencies
     Globality
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
Tags : healthcare marketing, health care marketing, health insurance marketing, medicare marketing, health care marketing ideas, health care marketing plan, health insurance marketing strategies, ideas for healthcare marketing
     Hacker Group, Inc.
By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, agency relationship
     Hanapin Marketing
By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise. In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, outsource marketing
     Hanapin Marketing
By: IBM     Published Date: Oct 18, 2016
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
Tags : ibm, marketing, box, ibm box, campaigns, traditional marketing
     IBM
By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
Tags : leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital
     LeapFrog Interactive
By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable
     Oracle
By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable
     Oracle
By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable
     Oracle
By: Oracle     Published Date: Oct 23, 2014
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.
Tags : demystified, audience, targeting, scale, marketing, programs, actionable, agencies
     Oracle
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
Tags : digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
     LogMyCalls
By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
Tags : act-on, marketing, online, agency, automation, internet marketing, marketing research
     Act-On
By: Integration New Media     Published Date: Apr 01, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
Tags : multimedia, ria, rich internet applications, web development, inm, integration new media
     Integration New Media
By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
Tags : multimedia, ria, rich internet applications, web development, inm, integration new media, website/graphic design
     Integration New Media, Inc.
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