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By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas
     Spredfast
By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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     Iterable
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Tags : pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable
     Pitney Bowes
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
Tags : demand, marketing, art, science, effective, re-engineering, recipes, dishes
     Oracle
By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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     Adobe
By: Adobe     Published Date: Apr 17, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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     Adobe
By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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     Persicope Data
By: Persicope Data     Published Date: Mar 07, 2018
SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns. Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like: • How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?
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     Persicope Data
By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
     Adobe Systems, Inc.
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
     Acxiom Corporation
By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
     Acxiom Corporation
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
Tags : adobe, technology, marketing, cmo, campaign management, customer, data, solutions
     Adobe
By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement
     Adobe
By: Adobe     Published Date: May 22, 2014
An Adobe report into building sustainable, one-to-one customer dialogues across any channel.
Tags : adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign
     Adobe
By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
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