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By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
     Marketo
By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Tags : pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable
     Pitney Bowes
By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Tags : brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
     Bronto
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
Tags : demand, marketing, art, science, effective, re-engineering, recipes, dishes
     Oracle
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
     Acxiom Corporation
By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
     Acxiom Corporation
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
Tags : email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
Tags : marketing, data, customer relationship, customer experience/engagement, data management/analytics
     Adobe
By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
Tags : evariant, hospital, patient engagement, digital marketing
     Evariant
By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
Tags : security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
     Proofpoint
By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
     Reevoo
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Swrve     Published Date: Mar 07, 2016
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.
Tags : mobility, mobile marketing, mobile engagement, customer engagement, customer experience, mobile marketing campaigns, mobility, customer experience/engagement
     Swrve
By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
Tags : lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation
     Lyris, Inc.
By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
     Neustar
By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
Tags : znode, marketing, ecommerce, online distribution, retail, development, integration, erp
     Znode
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
     Forrester
By: MediaMath     Published Date: Feb 27, 2015
Download “The CMO Solution Guide to Programmatic Marketing” Now From the RFP, to onboarding, to managing campaigns – what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
Tags : marketing solutions, programmatic marketing, mediamath, campaign management, emerging marketing, marketing research
     MediaMath
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