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marketing development

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By: Submittable     Published Date: Nov 06, 2019
Submission management software empowers organizations to utilize one platform for all their application and review needs. No matter the department, from marketing to development, it provides distinct advantages to teams collecting and processing any type of application. Today, users expect a smooth, intuitive submission experience, making it imperative for organizations to provide a streamlined process. All relevant parties should have the ability to submit the proper documents or materials, and all reviewers should be able to see applications in an organized and succinct manner. Choosing the right applicant is faster and easier if you have a strong, clear review process and the tools for reviewers to communicate with each other. When your reviewers are in order, you know your applicants are in good hands and the best submissions will be found. In this eBook you’ll learn how to: - Set up an excellent review team - Run an efficient review process - Effectively communicate with appl
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     Submittable
By: Submittable     Published Date: Nov 07, 2019
Submission management software empowers organizations to utilize one platform for all their application and review needs. No matter the department, from marketing to development, it provides distinct advantages to teams collecting and processing any type of application. Today, users expect a smooth, intuitive submission experience, making it imperative for organizations to provide a streamlined process. All relevant parties should have the ability to submit the proper documents or materials, and all reviewers should be able to see applications in an organized and succinct manner. Choosing the right applicant is faster and easier if you have a strong, clear review process and the tools for reviewers to communicate with each other. When your reviewers are in order, you know your applicants are in good hands and the best submissions will be found. In this eBook you’ll learn how to: - Set up an excellent review team - Run an efficient review process - Effectively communicate with appl
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     Submittable
By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Tags : pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds, interactive marketing
     Pitney Bowes
By: Dell     Published Date: Nov 06, 2018
To successfully navigate workforce transformation, you need to consider both IT and end-user needs. Upgrading your hardware, and “right-sizing” it to fit your workforce only solves half the issue. On this video meetup we discuss the logistics, both operational and security that you’ll need to consider when managing your organization’s PC lifecycle, as well as how Dell can help get you there. This panel includes, Ian Haynes, Product Marketing Manager for Dell EMC and Jason Christensen, Dell EMC Product Development Manager. Intel Inside®. Powerful Productivity Outside. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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     Dell
By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Tags : profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
     WNS
By: Atlassian     Published Date: Feb 29, 2016
In this article, we’ll discuss how Git benefits each aspect of your organization, from your development team to your marketing team, and everything in between. By the end of this article, it should be clear that Git isn’t just for agile software development—it’s for agile business.
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     Atlassian
By: Intapp     Published Date: Nov 01, 2019
Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board. How much of an impact can this modern approach make? According to a recent study conducted by ALM Legal Intelligence and Calibrate Legal, the investment pays off with Am Law 200 firms seeing an average return of $47 million on $1 million of marketing and business development spending. Download this point of view to learn what it takes to transform today’s law firm marketing from reactive to predictive. Topics include: Winning business with data-driven insights CMOs as change agents The data divide Smart collaboration in action: Key-client planning The pivot: From reactive to predictive
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     Intapp
By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
     iKnowtion
By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
Tags : crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling
     iKnowtion
By: Znode     Published Date: Jan 10, 2011
Since 1842, The Fechheimer Brothers Company, a Berkshire Hathaway Company, has been manufacturing uniforms for the public safety industry. The company maintains the largest in stock offering of public safety uniforms in the U.S., and also produces custom uniform programs to meet customers' specific requirements.
Tags : znode, marketing, ecommerce, online distribution, retail, development, integration, erp
     Znode
By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
Tags : znode, marketing, ecommerce, online distribution, retail, development, integration, erp
     Znode
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: GrowthIntel     Published Date: Feb 16, 2016
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
Tags : marketing, business development, b2b, sales, business practices, data management/analytics
     GrowthIntel
By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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     CA Technologies EMEA
By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
     iKnowtion
By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
Tags : content management systems, marketing software
     Limelight Networks
By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: 6th Sense Analytics     Published Date: Sep 18, 2007
Jake Sorofman, Vice President of Marketing for 6th Sense Analytics interviews Rusty Weston, editor in chief of CMP Media’s Global Services magazine, a premier publication focusing on the trends of off-shoring and outsourcing. The discussion focuses on the trend of globally distributed software development.
Tags : offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management
     6th Sense Analytics
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
     IBM
By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
     Limelight Networks
By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
Tags : cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
     Percussion
By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
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