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marketing mix

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By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing
     Acxiom Corporation
By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
Tags : demand, marketing, art, science, effective, re-engineering, recipes, dishes
     Oracle
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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     Oracle Marketing Cloud
By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
     Forrester
By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
Tags : notifications, messaging, marketing, branding, web traffic
     Urban Airship
By: Tapinfluence     Published Date: Jun 07, 2016
The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.
Tags : marketing, content marketing, best practices, business optimization, best practices, advertising agencies
     Tapinfluence
By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
Tags : crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media
     iKnowtion
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : mobile objectives, mobile measurements, mobile analytics, mobile effectiveness, emerging marketing, internet marketing, marketing research, data management/analytics
     Adobe
By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
     AcquireWeb
By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
     White Horse
By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
Tags : forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
     ClearSaleing
By: Oracle     Published Date: Jan 16, 2014
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
Tags : marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
     Oracle
By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
Tags : marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy, social media, marketing software
     Oracle
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : adobe, mobile, marketing, mix, analytics, measure, success, executives
     Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : adobe, marketing, mix, optimization, data, analytics, mix, brands
     Adobe
By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Tags : polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
     Polaris Research, Inc
By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Tags : media, advertising, vms, marketing, roi, return on investment, broad, broadening
     VMS
By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
Tags : lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
     Lattice Engines
By: Opentopic     Published Date: Aug 05, 2014
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive.
Tags : opentopic, content marketing, marketers, engage audiences, consumers, engage consumers, content creation, search marketing
     Opentopic
By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
Tags : direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software, business intelligence, market research
     Resonate Insights
By: Marketo     Published Date: Jul 13, 2015
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
Tags : content marketing, content alerts, content strategies, brand voice, content mix
     Marketo
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