marketing operations management

In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.

The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.

Streamline your Financial Processes on the Salesforce Platform Imagine operating your core financial management functions including general ledger, invoicing, accounts receivable, revenue recognition, fixed assets, spend management and accounts payable on the same Salesforce cloud platform you use to run your sales, marketing, and services operations. FinancialForce Accounting combines the power of the Salesforce App Cloud with a groundbreaking cloud accounting system design. The result is an efficient and cost-effective solution that goes well beyond basic bookkeeping and transaction processing, spawning a new generation of financial management applications. Download this eBook and learn how you can:

Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.

This white paper describes the architecture of SAS Marketing Operations Management and various aspects of its deployment and security.

Learn how core corporate processes can help your company meet financial objectives and mitigate risk in troubled economic times.

The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.

The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible – and adopt marketing management technologies at the core of their survival guide.

Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.

Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.

Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.

Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.

This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.

In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.

The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.

BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.

Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS

An Integral Part of an Overall Marketing Operations Management Strategy.

Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.

This white paper describes the architecture of SAS Marketing Operations Management and various aspects of its deployment and security. The following areas are covered: • High-level architecture overview • Architectural components • Ecosystem • Virtualization • Deployment options • Deployment best practices • Security This paper is intended for those involved in purchasing, selling and implementing SAS Marketing Operations Management, including system administrators and anyone seeking an understanding of the solution’s architecture and security.

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