marketing operations management |
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By: Progress
Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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By: SAS
Published Date: Nov 10, 2014
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
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By: SAS
Published Date: Apr 21, 2015
This white paper describes the architecture of SAS Marketing
Operations Management and various aspects of its deployment
and security.
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By: SAP Inc.
Published Date: Jul 28, 2009
Learn how core corporate processes can help your company meet financial objectives and mitigate risk in troubled economic times.
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The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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By: SAS
Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible – and adopt marketing management technologies at the core of their survival guide.
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By: SAS
Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
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By: SAS
Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
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By: SAS
Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
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By: SAS
Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
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By: SAS
Published Date: Feb 29, 2012
This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.
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By: SBE
Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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By: Archway
Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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By: SAS
Published Date: Apr 08, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS
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By: SAS
Published Date: Apr 08, 2013
An Integral Part of an Overall Marketing Operations Management Strategy.
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By: SAS
Published Date: Apr 29, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.
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By: SAS
Published Date: Apr 16, 2015
This white paper describes the architecture of SAS Marketing Operations Management and various aspects of its deployment and security. The following areas are covered:
• High-level architecture overview
• Architectural components
• Ecosystem
• Virtualization
• Deployment options
• Deployment best practices
• Security
This paper is intended for those involved in purchasing, selling and implementing SAS Marketing Operations Management, including system administrators and anyone seeking an
understanding of the solution’s architecture and security.
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Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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