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By: Groove     Published Date: May 16, 2018
Trader Interactive provides marketing services and technology solutions to customers across seven verticals. Their customer support team was bogged down with associating support requests with the appropriate cases in Salesforce, and they needed a solution to streamline their work. Now, the customer support team enjoys Gmail integration with Salesforce, and the sales team takes advantage of multi-step campaigns, email tracking, and much more. Overall, they’ve been able to work more efficiently and provide better value to their customers. Let’s check out their story.
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     Groove
By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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     Bluecore
By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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     Microsoft Azure
By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Windstream     Published Date: Jan 12, 2016
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 22, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
Tags : roi, marketing, cmo, resources, modern, cloud, digital age, resources
     Oracle
By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : oracle, trends, marketing message, structure, cloud, data, team structure, customer
     Oracle
By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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     InsideView
By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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     Adobe
By: Box     Published Date: Jun 22, 2018
• Business is changing faster than ever, and disruptors doing things in digital ways are leading the charge in just about every market. If you're not already managing your content in the cloud, it’s time to make a shift. • With Box, teams are unified, collaboration is sped up and productivity is amplified. This ebook illustrates how real Box customers are using the power of the cloud to get every part of their extended enterprise working together, from mobile productivity to streamlined business processes. o Marketing collaboration is integrated when internal teams and external partners work from one digital hub o Sales teams and workers in the field are empowered across any device with mobile productivity o HR streamlines processes for better team workflow and a stronger onboarding experience • To read how Box customers are using Cloud Content Management to enact practical transformation across teams, and to find out how you too can use Box to benefit every line of business within
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     Box
By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : change, landscape, corporate video production, quantum
     Quantum
By: Workfront     Published Date: Mar 10, 2017
Learn what features to look for when comparing work management tools for your marketing team.
Tags : workfront, marketing work management, buyers guide, mwm, marketing workflow
     Workfront
By: Workfront     Published Date: Mar 10, 2017
This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow.
Tags : workfront, marketing work management, buyers guide, mwm, marketing workflow
     Workfront
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : content management, customer experience, content management, customer engagement, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : content management, customer experience, content management, customer engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
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     Adobe
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