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By: Abacus Labs     Published Date: Jan 11, 2019
Abacus is a real time expense reporting solution that processes individual expenses as they flow into the system. No expense report required. It provides finance teams unprecedented visibility into spend and minimizes the work required to submit expenses. At one time, the most efficient way to get expense documentation from employees to the finance team was to tape receipts together and fill out templated forms. Today we have mobile cameras, automated accounting software, and convenient apps for peer-to-peer payments. We live in a world of real time data. You should be able to submit your expenses as easily as you pay a friend for your half of dinner!
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     Abacus Labs
By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
Tags : marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
     Location3
By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Windstream     Published Date: Jan 12, 2016
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
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     Sage
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 22, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Windstream     Published Date: Oct 30, 2015
“Bring your own device,” or BYOD, enables your employees be productive and collaborate wherever they are, but it also introduces concerns around security and compliance. Austin Herrington, Windstream Director of Enterprise/CPE Product Marketing, explains how Unified Communications (UC) can help you address these challenges and focus on your core business. See how Windstream experts team up with your business to design a customized UC solution that’s right for you.
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     Windstream
By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
Tags : roi, marketing, cmo, resources, modern, cloud, digital age, resources
     Oracle
By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : oracle, trends, marketing message, structure, cloud, data, team structure, customer
     Oracle
By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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     InsideView
By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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     Adobe
By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : change, landscape, corporate video production, quantum
     Quantum
By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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     Sage People
By: Sage EMEA     Published Date: Dec 19, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better an
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     Sage EMEA
By: Workfront     Published Date: Mar 10, 2017
Learn what features to look for when comparing work management tools for your marketing team.
Tags : workfront, marketing work management, buyers guide, mwm, marketing workflow
     Workfront
By: Workfront     Published Date: Mar 10, 2017
This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow.
Tags : workfront, marketing work management, buyers guide, mwm, marketing workflow
     Workfront
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