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By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
Tags : marketing automation, email marketing, best practices, crm, analytics, optimization, testing, interactive marketing
     Silverpop
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
     Silverpop
By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
     Oracle
By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
     Oracle
By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Tags : ibm, banking, analytics, roi, marketing, p&l, data, emerging marketing
     IBM
By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
     IBM
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: IBM     Published Date: Aug 04, 2016
IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology. Read more to learn how IBM Analytics plays a role in IMM's success.
Tags : ibm, imm, case study, analytics, big data, technology
     IBM
By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
Tags : profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing
     Sitecore
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