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By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
Tags : socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness
     SocialChorus
By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : marketo, enterprise marketing, lead conversion, marketing roi, emerging marketing, content management systems, marketing software, usability
     Marketo
By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : webinar, marketo, demo, crm, lead conversion, marketing, roi, internet marketing
     Marketo
By: Oracle Social Cloud     Published Date: May 02, 2014
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
Tags : oracle, srm, social marketing, tv social marketing, broadcast network social marketing, emerging marketing, social media, marketing research
     Oracle Social Cloud
By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
Tags : 
     Impact Radius
By: Impact Radius     Published Date: Oct 14, 2014
Marketers need an attribution model that offers accuracy, transparency, and flexibility in attributing credit to the many online and offline marketing channels and campaign they fund. This paper describes the specific challenges that marketing organizations face and the approach they need to take to improve results going forward. Identify the "buying journeys" of your customers and collect the insight needed to maximize your marketing budget.
Tags : 
     Impact Radius
By: Constant Contact     Published Date: Mar 10, 2016
In an industry as competitive as digital marketing, standing out in the crowd can be difficult. Want to position your agency to attract qualified leads and convert them into long-term customers? Download this guide; find out how!
Tags : digital marketing, integrated campaigns, constant contact, marketing solutions, internet marketing
     Constant Contact
By: Constant Contact     Published Date: Mar 10, 2016
The average consumer goes through 6 channels before they make a purchase decision. You and your small business clients know that a multi-channel approach is a must to reach them, but how do you make your campaign work smarter and harder? Find out!
Tags : marketing, digital agency, campaigns, multi-channel approach, constant contact, internet marketing
     Constant Contact
By: Falcon Social     Published Date: Oct 30, 2015
Du willst eine Strategie entwickeln, die Engagement fördert und deine Marke in den sozialen Medien aufbaut? Dieses Handbuch unterstützt dich dabei, eine Strategie zu erstellen, die den gesamten Lebenszyklus deiner Inhalte abdeckt – von der Planung und Ideensuche bis hin zur Erfolgsmessung und Optimierung. Lade das Handbuch jetzt herunter.
Tags : social media tool, social media management tool, social media verwaltung, social media software, social media marketing, social media campaigns, content marketing, social media content
     Falcon Social
By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability
     Flimp Media
By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
     Flimp Media
By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 26 pages and is based on the experiences of 319 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 47 technology solution providers.
Tags : gleanster, marketing, email marketing, personalization, b2b, customers, email campaigns, web analytics
     Gleanster
By: Click Forensics     Published Date: Aug 13, 2008
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns.  Also includes a real advertiser’s perspective on driving better traffic quality.  Listen now!
Tags : click forensics
     Click Forensics
By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
Tags : act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email
     Act-On
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
     Ensight
By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Tags : neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Tags : neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Tags : neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
Tags : cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Tags : neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
     Neolane, Inc.
By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
Tags : sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
     SAS
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
Tags : pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
     Pardot LLC
By: Optify     Published Date: Aug 03, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : inbound marketing, b2b, lead generation, seo, search engine optimization, content marketing, social media, search marketing
     Optify
By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology
     IBM
By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
     Movable Ink
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