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By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
Tags : branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial
     Junta42
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
Tags : citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution, interactive marketing
     GoToWebinar
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development
     Oracle
By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, b2b, content, marketing, strategy
     Oracle
By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
Tags : content management systems, marketing software
     Limelight Networks
By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
     Limelight Networks
By: Limelight     Published Date: Sep 10, 2012
In this report you will learn best practices, tips and solutions for making content marketing a powerful part of your marketing programs.
Tags : content marketing, content development, content publishing, marketing, social marketing, seo, search engine marketing, sem
     Limelight
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
     IBM
By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
Tags : globalspec, rss, internet, e-mail, search engine marketing, web site development, banners, e-newsletter
     GlobalSpec
By: Dell     Published Date: Nov 06, 2018
To successfully navigate workforce transformation, you need to consider both IT and end-user needs. Upgrading your hardware, and ďright-sizingĒ it to fit your workforce only solves half the issue. On this video meetup we discuss the logistics, both operational and security that youíll need to consider when managing your organizationís PC lifecycle, as well as how Dell can help get you there. This panel includes, Ian Haynes, Product Marketing Manager for Dell EMC and Jason Christensen, Dell EMC Product Development Manager. Intel Insideģ. Powerful Productivity Outside. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
Tags : 
     Dell
By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
     Webtrends
By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing, growth strategies, roi from marketing, interactive marketing
     VitbergLLC
By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
Tags : znode, marketing, ecommerce, online distribution, retail, development, integration, erp
     Znode
By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Tags : crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
     CrownPeak
By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesnít mean you have to keep re-inventing your digital assets for every new innovation.
Tags : adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet
     Adobe
By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. Thatís why personalization is critical to help you meet your business and website goals.
Tags : evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
     Evergage, Inc.
By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
Tags : marketing, business development, sales, business practices, internet marketing, traditional marketing
     Act-On
By: Medium Blue     Published Date: Jan 29, 2007
Search engine marketing services need to be able to stay on top of all of the latest industry developments and to be aware of the trends that are sure to shape the industry’s future. Learn more about the issues that search engine marketing firms will be contending with as the SEO industry continues to change on a regular basis.
Tags : search marketing, search engine optimization, medium blue, outsource, outsourcing, seo firm, seo firms, seo company
     Medium Blue
By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
Tags : product planning, product management, product marketing, product development, product, zigzag
     ZIGZAG Marketing, Inc.
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
Tags : emerging marketing, product development, product marketing, strategy, product planning, zigzag
     ZIGZAG Marketing, Inc.
By: Atlassian     Published Date: Feb 29, 2016
In this article, weíll discuss how Git benefits each aspect of your organization, from your development team to your marketing team, and everything in between. By the end of this article, it should be clear that Git isnít just for agile software developmentóitís for agile business.
Tags : 
     Atlassian
By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : marketing campaigns, cmo, social, social media, campaign planning, campaign development, search marketing, email marketing
     Jive
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