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marketing operations

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By: HP     Published Date: Jan 20, 2015
Armed with their opinions and social media accounts, your customers have the kind of clout to influence your brand that last century’s ad men only dreamed about. Learn how your organization can securely capture, analyze, and act upon 100 percent of the data available to you.
Tags : big data, hp haven, scalable, secure data platform, ecosystem, security
     HP
By: Supply Chain Connect     Published Date: Jan 24, 2008
General Cable operates 28 manufacturing locations in 8 countries and is a leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products. Their products are widely used in communications, energy, industrial and speciality markets. General Cable has nearly 300 suppliers of raw material for their US operations.
Tags : supply chain, scm, supply chain connect, business management, erp, manufacturing, manufacture, edi
     Supply Chain Connect
By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
Tags : marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
     Bizible
By: Bizible     Published Date: Jul 25, 2017
Learn the 4 core competencies of the marketing operations leader.
Tags : marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
     Bizible
By: Adobe     Published Date: Sep 23, 2019
Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer focused. Email marketing – the workhorse of the marketers’ toolkit – can provide a way to launch customer obsessed marketing at your firm, if you use it as more than just a promotional vehicle. marketers need a more advanced email marketing program. 95% believe they would benefit from it. 64% agree that they use their email marketing program as a strategic asset for innovation But it’s difficult to achieve. 91% experience challenges, including lack of budget, vision, and cross-collaboration WHY TARGET AUDIENCE SHOULD CARE? Smart CMOs re
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     Adobe
By: Tealium     Published Date: Jun 15, 2015
Deploying digital marketing vendor ‘tags’ across a global online network can be a daunting task. Learn how Tealium helped Lenovo’s Scott W. Lee solve this complex challenge and increase operational efficiency by 75 percent. With Tealium’s market-leading tag management solution as the core of Lenovo’s global digital marketing operations, Scott’s life is a lot easier and more productive.
Tags : tealium, digital marketing, vendor tags, tag management, lenovo
     Tealium
By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
Tags : multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence
     Infogroup Targeting Solutions
By: Citrix Online     Published Date: Sep 03, 2009
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!
Tags : roi, retun on investment, webinar, lead gen, lead generation, marketing decisions, sales leads, budget
     Citrix Online
By: ExactTarget     Published Date: May 03, 2013
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
Tags : digital marketing, email marketing, exacttarget, saas, email marketing solutions
     ExactTarget
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
     Acquia
By: SAP     Published Date: Apr 14, 2011
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
Tags : sap, economist intelligence unit, operations, production, visibility, operational excellence, performance, leaders
     SAP
By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Tags : email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
     Neolane, Inc.
By: SAS     Published Date: Mar 01, 2012
This paper defines predictive analytics, then details ways this type of analytics can be applied to marketing, risk, operations and more. It also includes information relevant to a wide variety of industries - from manufacturing to hospitals.
Tags : sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
     SAS
By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible – and adopt marketing management technologies at the core of their survival guide.
Tags : sas, marketing operations, marketing management, management technologies, successful marketers, emerging marketing, internet marketing, business intelligence
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
Tags : sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of today’s modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, email marketing, emerging marketing, marketing research
     SAS
By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing
     IBM
By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
Tags : ibm, retail, data, big data, power, stores, interact, social media
     IBM
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