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marketing operations

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By: IBM     Published Date: Sep 27, 2013
Founded in 1975, DIMAR Group operates in retail, marketing consumer products through a multi-channel distribution network that includes cash and carry, franchising, discount and supermarket operations. With 174 stores and 2,000 employees located mainly in western Liguria and southern Piemonte, DIMAR Group is ready for the rapid and frequent changes that characterize the northern Italian market.
Tags : ibm, ibm solutions, ibm bladecenter, ibm system storage, virtualization, virtualization technologies, dimar, ibm platform
     IBM
By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
     IBM
By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
Tags : internet marketing, traditional marketing
     Kapost
By: Ghostery Enterprise     Published Date: Sep 16, 2014
Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.
Tags : ghostery, ghostery enterprise, marketing, marketing cloud, marketing applications, roi, marketing roi, marketing analytics
     Ghostery Enterprise
By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : effective content, sales content, sales collateral, marketing collateral, sales enablement, sales
     Brainshark
By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
Tags : archway, roi, archanalytics, marketing operations management, business intelligence
     SBE
By: InsideCRM.com     Published Date: Aug 13, 2007
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
Tags : crm, customer relationship managment, crm tool, crm tools, buying guide, collaboration, customer management, contact management
     InsideCRM.com
By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
Tags : archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
     Archway
By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
Tags : aprimo, marketing operations, marketing tools, marketing model
     Aprimo, Inc.
By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
Tags : aprimo, marketing operations, financial visibility, marketing resource management
     Aprimo, Inc.
By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : integrated marketing, marketing, multichannel, marketing technology, collaboration, email marketing, emerging marketing, social media
     SAS
By: SAS     Published Date: Apr 08, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS
Tags : sas, institute for international research, iir, marketing operations management
     SAS
By: SAS     Published Date: Apr 08, 2013
An Integral Part of an Overall Marketing Operations Management Strategy.
Tags : sas, marketing operations, digital assets, graphics, advertisements, marketing process, digital asset management
     SAS
By: SAS     Published Date: Apr 29, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.
Tags : sas, marketing operations management, institute for international research, iir, chetan saiya, assetlink experience
     SAS
By: SAS     Published Date: Apr 16, 2015
This white paper describes the architecture of SAS Marketing Operations Management and various aspects of its deployment and security. The following areas are covered: • High-level architecture overview • Architectural components • Ecosystem • Virtualization • Deployment options • Deployment best practices • Security This paper is intended for those involved in purchasing, selling and implementing SAS Marketing Operations Management, including system administrators and anyone seeking an understanding of the solution’s architecture and security.
Tags : 
     SAS
By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
Tags : social, mobile, technology, sales and marketing operations, crm, customer relationship management
     Salesforce.com
By: Cisco     Published Date: Dec 04, 2015
Gartner defines contact center infrastructure (CCI) as the products (equipment, software and services) needed to operate call centers for telephony support and contact centers for multichannel support. This type of infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
Tags : cisco, gartner, magic quadrant, contact center, infrastructure, telephony support
     Cisco
By: Cisco     Published Date: Dec 04, 2015
Infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
Tags : cisco, magic quadrant, contact center infrastructure, worldwide, support center
     Cisco
By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : 
     Progress
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
Tags : 
     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
Tags : 
     Oracle OMC
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