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marketing roi

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By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
Tags : marketing, business development, website development, sales, business practices
     Clicktale
By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
Tags : ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
     Dotmailer
By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
Tags : live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing, experiential marketing software, experiential marketing, promotional events
     Limelight Platform
By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
Tags : falcon social, marketing roi, roi, social media marketing, social marketing, social media, interactive marketing, customer experience/engagement
     Falcon Social
By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
Tags : lead scoring, lead generation, b2b marketing, generating roi, lead generation & automation
     Act-On
By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
Tags : marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools, social media
     Act-On
By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
Tags : net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
     Net Atlantic
By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
Tags : hubspot, facebook, social media, marketing, blog, bloggers, blogging, page
     HubSpot, Inc.
By: Tippit, CRM     Published Date: May 18, 2009
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
Tags : crm, hosted crm, tippit, marketing, market, hosted, on-premise, solution
     Tippit, CRM
By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
Tags : search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending
     Clickable, Inc.
By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
     Jigsaw
By: Localytics     Published Date: Jul 18, 2014
In this 20-page eBook, written for people researching, evaluating and implementing an app marketing platform, you'll learn the 15 must-ask questions you need to put tools to the test.
Tags : app marketing, app marketing platform, app marketing vendor, app marketing tool, app marketing system, app marketing services, app marketing companies, app marketing experts
     Localytics
By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
Tags : app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging
     Localytics
By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
Tags : enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
     IBM
By: NetProspex     Published Date: Nov 04, 2013
Learn how to better utilize your marketing data in order to maximize the ROI of your data management plan with these 5 tips.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services
     NetProspex
By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
Tags : marketo, marketing metrics, marketing roi, marketing profits, marketing, marketing analytics, marketing revenue, social media
     Marketo
By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch
     Marketo
By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
Tags : marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits, social media
     Marketo
By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit
     Marketo
By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
     Marketo
By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
Tags : inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing, marketing research, e-commerce
     eDataSource
By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
     Falcon Social
By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
Tags : 
     Marketo
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