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marketing roi

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By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
Tags : roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem, search engine optimization (seo)
     Brick Marketing
By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
Tags : phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, customer experience/engagement, data management/analytics
     LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
Tags : call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate, prove roi, customer experience/engagement, data management/analytics
     LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
Tags : call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi, customer experience/engagement
     LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
Tags : call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi
     LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
Tags : medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing
     LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
Tags : local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
     LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
Tags : digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
     LogMyCalls
By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
Tags : crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi
     Crownpeak
By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network
     Rocket Fuel
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
Tags : act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
Tags : act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : marketing, technology, automation, roi, guide, business intelligence, market research, e-commerce solutions
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : marketing, strategy, guide, roi, crm solutions/software, business intelligence, market research, data management/analytics
     Act-On
By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
Tags : email, marketing, channel, roi, copy creation, programatic, email marketing, advertising agencies
     AdRoll
By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
Tags : marketing attribution, attribution modeling, roi, attribution
     AdRoll
By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
Tags : brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus
     BrightWave Marketing
By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Tags : email marketing, newsletter design, viral marketing, email marketing services/software
     eROI
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
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