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marketing roi

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By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Tags : brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
     Merkle
By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
     Merkle
By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
Tags : abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
     Marketo
By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Tags : adobe, experiências digitais, marketing, search marketing, email marketing, crm & customer care, marketing research, traditional marketing
     Adobe
By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
Tags : mobile, brand, video, roi, marketer, consumer participation, scale, media mix
     Vivoom
By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
Tags : 
     BusinessOnLine
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
     Turn
By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Tags : email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience, internet marketing
     Movable Ink
By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
Tags : web analytics, ensighten, marketing, tag management, tag marketing, internet marketing, insighten, universal tag
     Ensighten
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
     Marketo
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
Tags : 
     Marketo
By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing, crm & customer care
     Pluris
By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
Tags : uberflip, content, engagement, content, discoverability, search marketing, email marketing, website development
     Uberflip
By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
Tags : content insight, ebook, content marketing, analytics, roi
     Uberflip
By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
Tags : marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing
     Bizible
By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
Tags : b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
     Bizible
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Tags : direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
     Hacker Group, Inc.
By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Tags : brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
     BrightCove
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
Tags : aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
     Aprimo
By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement
     Webtrends
By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
     IBM Software
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