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By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we値l offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we値l break down how to get the most out of it.
Tags : instagram, advertising, marketing, advertising tips, social media
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we値l offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we値l break down how to get the most out of it.
Tags : instagram, advertising, marketing, social media, advertising tips
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we値l offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we値l break down how to get the most out of it.
Tags : instagram, advertising, marketing, social media, advertising tips
     AdRoll
By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Tags : oms, online marketing summit, online marketing, emarketing, strategic marketing
     Online Marketing Summit
By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
Tags : branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
     Cymfony
By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
Tags : social, social media, one up web, oneupweb, survey, poll, ipod, wii
     Safe Software
By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
Tags : globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media
     GlobalSpec
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
Tags : morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
LinkedIn connections and groups foster a lot of interaction among professionals, who can discuss their respective industries and job functions. Learn more about the three main opportunities for you to become a master link builder on LinkedIn.
Tags : morevisibility, marketing, social media, emerging marketing, internet marketing, web analytics, interactive marketing, market research
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas
     Radian6
By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : radian6, marketing, social media, video, blogs, content strategy, business intelligence, market research
     Radian6
By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
     Webtrends
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
     Webtrends
By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
Tags : integration, email, social media, email marketing, campaign, campaign management, email marketing services/software
     Knowledge Marketing
By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
Tags : social media, business, social network, marketing, twitter, facebook, linkedin, branding
     Berry Network, Inc.
By: DIR Incorporated     Published Date: Jan 13, 2011
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
Tags : viral marketing, social media, online marketing, interactive marketing, dir incorporated
     DIR Incorporated
By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing, mobile marketing
     Facebook
By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
     Facebook
By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno, interactive marketing, social media marketing
     Sysomos
By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
Tags : spredfast, marketing, social media, social marketing efforts
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 03, 2013
10 Tips to Make your Facebook Content Newsfeed-Worthy
Tags : spredfast, marketing, facebook, social media, newsfeed-worthy, branding on facebook
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
Tags : spredfast, blog, marketing, branding, social media marketing, corporate blogger, social media
     Spredfast, Inc.
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